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Blizzard Relies on Retailers

Blizzard titles tend to fly off the shelves due to a long history of quality releases, so do they need the retailers any more? Some might think that Blizzard can simply sell everything via their own store due to the brand recognition, but according Blizzard’s international VP and MD Michael Ryder, retail sales still play an important part in making a Blizzard game a success. When asked whether Blizzard needs the retailers he stated:

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