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The early d3 mood: Why didn't I think of this sooner?

So I was thinking recently that the reason d3 appears more colorful and cheery, not full of gore, and 'toned down' is simple: Blizzard is ADVERTISING the game and if they make it look too dark, scary and bloody, too many younger children won't be allowed to buy it. What we are seeing in the gameplay video IS A TRICK!! We are being tricked into thinking the game is lighter and less violent for 2 reasons:

1- To trick parents into thinking it's OK for them to buy d3 for their youngins'. Brilliant. Blizzard said there WILL be bodies on hooks and spears like in the old days...we just haven't been exposed to it yet.

2-When the game comes out, we are going to be bombarded with blood and gore. Anyone who thought d3 was not dark and scarry enough is going to eat their words. If we all saw a bloody terrifying gameplay video beforehand, there would be no great surprise on release day! Again, brilliant. Blizzard is set out to shock us.

Imagine you're a parent and you see The Butcher part of d1. Are you going to let your 8 year old play that? The smart thing to do is not show that during the early advertising days and trick everyone into buying the game for their kids.
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