Spirals of Addiction Diablo gameplay is addictive. In fact, the whole game seems to be designed in a way to encourage you to play more, and its huge popularity over the years testifies to the success of that design. There are (at least) three spirals of addiction in the traditional Diablo formula, which suck you in and make you play more and more...: 1. You kill monsters in order to get loot. You need the loot in order to make your character more powerful. You want to be more powerful in order to kill more monsters. You want to kill more monsters in order to get more loot ... (etc. ad infinitum) 2. You kill monsters to level up. You want to level up to become more powerful. You want to be more powerful to kill more monsters. You want to kill more monsters to level up faster ... (etc. ad infinitum) 3. You find a cool item, but you can't equip it because of the requirements. So you need to clear some dungeons to level up. By the time you levelled up, you will have found a new, better item with even higher requirements, so you need to clear some more dungeons to level up. While levelling up, you find an even better item ... (etc. ad infinitum) We might add "rerolling" here, too. Again, the game's message is that you are never really done.. Even though you may have maxed out a certain skill, there are a lot more skills to try, and in order to do that, you'll have to start over (= play a lot more). Basically every aspect of the game is designed so that in order to reach your goals, you have to play more. However, not so in D3. This is largely due to the clvl limit of 60. This removes a huge incentive to keep playing after finishing Hell. There is no more character progression after that point at all (well, depending on whether you count runestones as gear or character abilities...), so spiral 2 will be broken at that point. In fact, spiral 3 will be broken as well, because no item will have higher requirements than clvl 60. Which leaves the circle 1... However, this one will be totally and utterly broken by the RMAH. The incentive "kill monsters to get loot" will not be there anymore, because you are now able (and silently encouraged) to simply buy your gear with $$ and skip actually playing the game (= killing monsters). "Rerolling" seems to be out of the picture entirely, due to freespecsâ„¢. Since you can't make any "mistakes" in your character build, there is no more incentive to start over. So, while D2 was designed to give you incentives to keep playing endlessly, D3 seems to have removed most of those (well, after clvl 60). The question is: Why?