I revised my original post on the Bnet forums and once again it got deleted. Talk about extreme censorship! Please read and tell me how this violated the rules: So after all this time of there being an auction house available in D3, Blizzard finally figured out that it short circuits their "core reward loop". If you believe this then stop reading, now. My opinion is that Blizzard knew the AH diminished a core gameplay mechanic all along. I think they were smart enough to figure before D3's release that people would gravitate towards buying items instead of finding them. The following statements are based on this belief: We must now question who made the decision that would sacrifice a core element of Diablo and possibly jeopardize the franchise. Jay Wilson is not responsible. He was only the director and second to Rob Pardo, producer of Diablo 3. The auction house would not exist if Pardo didn't give it the green light. The buck stops with him. But fans and devs alike should ask themselves if they really want a person that was willing to sacrifice a core gameplay element of D3 to be producer of future games of the franchise. They say the first step of solving a problem is admitting you have one. Blizz did that recently with the announcement of closing of the AH. But this is only treating a symptom of the real problem. Now is a time for change, Blizzard. Someone must be held responsible.