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New Zealand's new anti-speeding campaign drawing fire for it's brutal honesty
Gruesome image to hit drivers in the face
23.04.2004
By ELIZABETH BINNING
The sight of a schoolgirl's bloodied head smashed against a cracked windscreen is about to become a horrific reality for hundreds of motorists.
A poster with a graphic image and the words "Please don't speed near schools" will be placed on hundreds of windscreens to try to make Waikato motorists slow down.
The campaign, organised by Environment Waikato and due to start next week, is supported by police and the Land Transport Safety Authority, which has just moved away from 10 years of "blood and gore" advertising. However, the campaign is being criticised by other organisations which say such a gruesome and detailed image should not be left where young children can see it.
Campaign promoter Barnaby Bates said the computer-generated image was "slightly brutal" but not meant to offend.
The aim was to get motorists to think about the effects of speed as they got into the car instead of seeing the image at work or home and forgetting about it by the time they got behind the wheel again.
http://www.nzherald.co.nz/storydisplay.cfm?storyID=3562228&thesection=news&thesubsection=general&thesecondsubsection
Clickable link not provided because the picture is part of the story. You want to read more, you have to do it yourself.
Gruesome image to hit drivers in the face
23.04.2004
By ELIZABETH BINNING
The sight of a schoolgirl's bloodied head smashed against a cracked windscreen is about to become a horrific reality for hundreds of motorists.
A poster with a graphic image and the words "Please don't speed near schools" will be placed on hundreds of windscreens to try to make Waikato motorists slow down.
The campaign, organised by Environment Waikato and due to start next week, is supported by police and the Land Transport Safety Authority, which has just moved away from 10 years of "blood and gore" advertising. However, the campaign is being criticised by other organisations which say such a gruesome and detailed image should not be left where young children can see it.
Campaign promoter Barnaby Bates said the computer-generated image was "slightly brutal" but not meant to offend.
The aim was to get motorists to think about the effects of speed as they got into the car instead of seeing the image at work or home and forgetting about it by the time they got behind the wheel again.
http://www.nzherald.co.nz/storydisplay.cfm?storyID=3562228&thesection=news&thesubsection=general&thesecondsubsection
Clickable link not provided because the picture is part of the story. You want to read more, you have to do it yourself.