New Zealand's new anti-speeding campaign drawing fire for it's brutal honesty

F

Freemason

Banned
New Zealand's new anti-speeding campaign drawing fire for it's brutal honesty

Gruesome image to hit drivers in the face

23.04.2004
By ELIZABETH BINNING

The sight of a schoolgirl's bloodied head smashed against a cracked windscreen is about to become a horrific reality for hundreds of motorists.
A poster with a graphic image and the words "Please don't speed near schools" will be placed on hundreds of windscreens to try to make Waikato motorists slow down.

The campaign, organised by Environment Waikato and due to start next week, is supported by police and the Land Transport Safety Authority, which has just moved away from 10 years of "blood and gore" advertising. However, the campaign is being criticised by other organisations which say such a gruesome and detailed image should not be left where young children can see it.

Campaign promoter Barnaby Bates said the computer-generated image was "slightly brutal" but not meant to offend.

The aim was to get motorists to think about the effects of speed as they got into the car instead of seeing the image at work or home and forgetting about it by the time they got behind the wheel again.

http://www.nzherald.co.nz/storydisplay.cfm?storyID=3562228&thesection=news&thesubsection=general&thesecondsubsection

Clickable link not provided because the picture is part of the story. You want to read more, you have to do it yourself.
 
K

{KOW}Spazed

Banned
I don't think that is such a horrible image, it has some blood, but her brains aren't showing or anything. Personally I came up with a much mroe graphic image when I read the first post.



Hijack: Is it just me or do some people over react because they were so freaking sheltered when they were young they can't handle anything above Barney, or is it that they don't want to know what could happen because of their decisions?
 
E

eddy

Banned
Personally i think it is that people subconsciously do not want to think about the effects their actions could have, and therefore strive for any reason they can use to prevent them being reminded. Although im not a phsychology major . . .
 
C

Corneo

Diabloii.Net Member
Perhaps they should make everyone watch bloody asphalt each time drivers renew their licenses.
 
D

dorcusmalorcus

Diabloii.Net Member
Seems to me Sky One ran an add to stop speeding some years ago. It showed a boy step into the street and get hit by a car that had it's brakes locked up trying to stop. As soon as the little boy is hit, it goes slow motion and shows how his head gets whipped around, him flying through the air, and crashing and skidding on the street. Then the narrator says something like "If he had been going the limit, he would have stopped short".

I always thought the way the kid got hit and bounced along the street was pretty gruesome, but the ad has stuck with me (even if I don't remember specific detail) and that was close to 4 years ago.

Sometimes a little bit of shock value is a good thing. Even if the ad never runs now, the press alone will have gotten the point across to a few people.
 
Lyrs

Lyrs

Diabloii.Net Member
I live in Wisconsin, home of some of the highest car crash rates in the United States. Currently, there is a program in affect in the local area to stop people from speeding by having more officiers on the road; this will cause an increase in our deficit, but less speeding.

frankly, i think it's time people get heavily dosed into the affects of what can happen when they go too fast. the speed limit is there for a reason.
 
memememe173

memememe173

Diabloii.Net Member
{KOW}Spazed said:
Hijack: Is it just me or do some people over react because they were so freaking sheltered when they were young they can't handle anything above Barney, or is it that they don't want to know what could happen because of their decisions?
Click to expand...
they're justing setting a back record, to be used when it turns out their children wern't raised well and they need an alibi

the picture isn't very bad either...
 
W

Wuhan_Clan

Diabloii.Net Member
Thats like asking what is the whole point of censorship? It's denail. The truth is never pleasant and its always easier to pretend it never happened.
 
C

Canadia142

Banned
Corneo said:
Perhaps they should make everyone watch bloody asphalt each time drivers renew their licenses.
Click to expand...

it's called red asfault. I remember that movie when I was doing drivers' ed

"Do you like a face full of wind?"*shows a man on a motorcycle with no helmet*
"How about a face full of asfault!!" *shows someone's face smeared against the road*

oh man that was one of the funniest things I've ever seen(not the dead guy part, what the narrator guy said)
 
K

Kore

Diabloii.Net Member
I don't see the problem with it, and I think that the kids should also be aware of the dangers. I don't know if you've ever seen kids play chicken with cars next to the school, but I have and when I was first learning, so still not very in control of the car, if I wasn't already aware that it happens I may have hit one of them.
 
M

Mister 4

Diabloii.Net Member
I love the New Zealand anti-speeding/stupid driving advertisements they have on television. Other countries need to have stuff like that. It may seem harsh, but it's reality. When you're in a serious car crash, you don't get out of the car with a smile on your face and a song in your heart. You're door is chopped off with the jaws of life, and you are ambulanced to the nearest hospital.

I once saw a billboard in NZ on the side of the road that said

Drink

and

DrIvE

Truly effective advertising.
 
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