Low $250 Auction Price Cap puts 3rd Party Gold/Item Selling Sites out of business? Some posters have pointed $250 Auction Price Cap is used albeit underhandedly by Blizzard to force everyone to convert $ to gold and to slow down the rate where gold is being converted into $ (hence raising the value of gold). But another effect is that it actually lowers the profit cap of 3rd Party Gold/Item Selling Sites which - uses Middlemen who marks up prices - employs bots or manual sweat-shop farmers because they have to price their goods to be lower than the Auction House pricing The middlemen usually guts the seller down to as low as 5% of the actual price that they intend to sell to the next/final buyer in the chain (does sound like an underground pawnshop where you have desperate sellers). I seriously don't think the players are going to take a undercut greater than Blizzard-Paypal's combined tax rate. As for those businesses which employs bots or manual sweat-shop farmers, their revenue has been reduced more than 2/3 assuming that pricy items like Windforce used to cost like $800 in Diablo 2 before duping began. However, sites which offers Player-to-Player trading will still continue to function as per normal.