i just saw the stupidest commercial ever. now, i know there are lots of stupid commercials out there. there's always those car dealer guys who just give some long speech to go buy a car or whatnot. there's one's like... that peptol bismol commercial with those "rappers" which makes me cringe every time i see it. then there's always the crap that flies around during election times. sometimes being that bad is very good, because at the very least they'll stick in your head, and thus the product sticks in your head. the commercial i saw went like this: a panther (i think it's a panther) is running through some rocky desert- possibly arizona. why there is a panther there, i have no idea. a cowboy (on a horse) is chasing it. i honestly thought cowboys went after bulls and horses, but what the hey. eventually it runs up a cliff and the cowboy catches it when it's up against a cliff. scene cuts to the guy, now driving some old pickup. no sign of the panther. horse is in a pasture. the Shell logo appears. now, you'd think this commercial is pretty odd without knowing about the narration. it only gets more confusing: while the cowboy was chasing the panther, the guy was talking about how shell was making a cleaner oil or something. how the hell is that connected? did they find a way to squeeze oil out of panthers? by raising them in arizona, maybe? there was only about 0.3 seconds in the commercial where the images fit the words. it was at the end, the horse reared up, while the guy was saying something like "...developed with Ferrari" coherence, people. good, bad, or ugly- if you're going to give a message, at least make it coherent.