how many souls? In my business class, we are doing an advertising project. It is very open, and the teacher said that we may advertise anything that we like. So my group decided to advertise the Dark Side. It's actually more of a political thing in one of our many attempts to take over the world, but we have a broad marketing strategy selling merchandise of a wide variety of items. We needed a price range, so we decided that in order to join the Dark Side, you must sell us your soul for $5 and a complimentary cookie. We need a goal for how much profit to make in large cities like say, Vancouver, New York, Hong Kong... So the question is- how many souls ought we aim for?