Diablo IV, Diablo 2 and Diablo 3 Forums - Diabloii.Net
Concerning the stagnation of updates
Hello.
Some who have read my posts in this forum may know that I am no Blizzard hater. In fact I am a self-confessed Blizzard fanboy, if anything.
However, I make this post to seek some insight from the community. According to my personal opinion, and business sense, I can see why blizzard timed the announcement of Diablo III. They had just wrapped up work on the Lich King expansion for WOW, and seeing as how every game will have a finite life time, and thus it is required to keep their audience in suspense with future projects. All this make perfect sense, Blizzard holds a substantial portion of the gaming market, and SCII and DIII wil ensure that continues. They will be massive when they hit stores, make no mistake.
What surprises me is, after timing the announcement of these two monster games with such perfection and rousing up the gaming community into a fenzy of excitement, why would they choose to let the hype stagnate to the point of irrelevance? It would only make sense to keep the hype alive, and to feed it to maintain the level of excitement generated simply by the mentioning of these titles. Especially DIII of course, since this is a DIII forum. If they had a marketing strategy to create hype, they would consider setting up a monthly, or bi-weekly update where a tidbit revealed to the community. It could range from a new screenshot of an environment, a new concept art, a video of a new skill, a new armor piece, a new npc, a new rune, etc, you get the point. Some of these updates are insignificant in terms of matching the excitement generated by, say, a class revelation, but it is still something nonetheless, and will have people log on at update times, and generate conversation, and excitement in the community.
Now my gut feeling is that the game was announced too quickly, and they will follow this model of maintaining hype through frequent updates once the development of the game is more substantial. However, this doesn't explain why they chose to announce it so early, and there's where my question lies.
Maybe someone with business/marketing acumen can discern the reasons for the announcement timing, and the contradictory logic of the consequent drop in updates/info..?
Hello.
Some who have read my posts in this forum may know that I am no Blizzard hater. In fact I am a self-confessed Blizzard fanboy, if anything.
However, I make this post to seek some insight from the community. According to my personal opinion, and business sense, I can see why blizzard timed the announcement of Diablo III. They had just wrapped up work on the Lich King expansion for WOW, and seeing as how every game will have a finite life time, and thus it is required to keep their audience in suspense with future projects. All this make perfect sense, Blizzard holds a substantial portion of the gaming market, and SCII and DIII wil ensure that continues. They will be massive when they hit stores, make no mistake.
What surprises me is, after timing the announcement of these two monster games with such perfection and rousing up the gaming community into a fenzy of excitement, why would they choose to let the hype stagnate to the point of irrelevance? It would only make sense to keep the hype alive, and to feed it to maintain the level of excitement generated simply by the mentioning of these titles. Especially DIII of course, since this is a DIII forum. If they had a marketing strategy to create hype, they would consider setting up a monthly, or bi-weekly update where a tidbit revealed to the community. It could range from a new screenshot of an environment, a new concept art, a video of a new skill, a new armor piece, a new npc, a new rune, etc, you get the point. Some of these updates are insignificant in terms of matching the excitement generated by, say, a class revelation, but it is still something nonetheless, and will have people log on at update times, and generate conversation, and excitement in the community.
Now my gut feeling is that the game was announced too quickly, and they will follow this model of maintaining hype through frequent updates once the development of the game is more substantial. However, this doesn't explain why they chose to announce it so early, and there's where my question lies.
Maybe someone with business/marketing acumen can discern the reasons for the announcement timing, and the contradictory logic of the consequent drop in updates/info..?