battle.net 2.0: say hello to ads, and maybe something worse Note: This isn't related to D3 per se, but it deals with b.net 2, which most D3 players at one point or another will interact with. I could not find an appropriate forum to post this in, so thought this was the best match. If this is not appropriate, move/delete please! Source From the above, it seems likely that something, in addition to ads will be coming to battle.net 2.0. Now I know that this is all speculation (read: unofficial), but since the above quotes are really all we have to go in, it does seem reasonable to assume some things will cost $$. Is this purely Activision's doing? Battle.net was popular for a long time now, and they could maintain it just fine. Now, after a merger/buyout, we hear that in order to keep maintaining it, they must make money on it, somehow. Sure, you can say "but look, D3 and SC2 will bring in WAY more players, so it will cost MORE to keep b.net running at the same quality." That is true - however if it brings in WAY more players, that means they have WAY more profit. Thus, if selling 10 copies of Diablo 1 was enough to have b.net serve 5 people, selling 10 million copies of D3 would be enough to server 5 million people (actually, it is in their favour, because of economies of scale, but you get the point). Personally, it is their service, they can do what they want with it. As long as their games don't require it to function properly (and so far, we've seen no indication that SC2 or D3 will require b.net), that's fine. However, at the same time, it really SUCKS. I don't like it. I don't want to pay to switch realms, just so I could group with a few friends. I don't want to pay to "mule" since, in all honesty, that should be a basic game feature (at least for a game like D3). I hope it doesn't come to that. It certainly may not come to that...but if something, in addition to ads, is coming, WHAT can it be? Ideas?