There’s no doubt that Blizzard’s CM DiabloWikiZarhym has caused a bit of a stir with his recent Tweets and it’s no huge surpise that some people will complain about the lack of real info. To try and clear up any confusion with his recent personal Tweets he made this lengthy post to kick off an even lengthier conversation, the gist of which is that we should not take seriously anything the Bliz people say on their private Twitter accounts. Here’s the start:

    If you’re looking to our personal Twitter accounts for any hints of information that might help you ascertain a release date of Diablo III, you’re going to be disappointed.

    I’m assuming you’re referring to my tweet about a “big meeting.” I have several meetings a day and just felt like being silly on my personal feed on a Monday morning. Was it really enlightening or informative? No. Was there ANY indication that meeting had anything to do with Diablo III development or release? No. (Because it didn’t.) Do I sometimes tweet about the weather, cute cats, rocks on the ground, and other random stuff that won’t bring you any closer to your copy of the game? Totally.

    If you guys don’t have anything of importance to say please do us a favor and don’t say anything.
    Since everything you mentioned in your OP was taken from Twitter, I’m assuming you’re asking that we not use our personal social media accounts to communicate with anyone until our company announces a release date for Diablo III.

    The unfortunate fact is we’re human beings. We use social media to communicate with others about day-to-day affairs, whether or not what we’re saying pertains to our jobs.

    If you want to follow what we’re saying, awesome. But if you feel like any post we make that has anything to do with our careers, yet isn’t breaking news about the status of Diablo III, is just a huge tease or attempt to bait you… well, you’re crazy… and almost as excited for this game as we are. 🙂

    Click through for much, much more along these lines. One of our news posts is eventually cited, and while Zarhym clearly wishes that fansites that scour his tweets and collect them with other related information didn’t exist, we stand by the reporting in that item. We did hear from a source, inside of Blizzard, that the meeting in question was chiefly focused on the Diablo III DiabloWikirelease date. That doesn’t mean that everything’s been decided, etc, but it was a major topic of internal discussion and will likely continue to be right up until they make the final announcement.

    The rest of the TLDR conversation. All blue posts are by Zarhym.

    Nope, I’m not demanding anything. I’m suggesting that when it comes to a product release date they shouldn’t announce a buisness meeting specifically regarding that project and through offical channels without having some actual information to present to the community.
    After reading this post I’m quite confused. Do you have a link to an announcement made via one of our official channels where we said we were having a business meeting about a product release?

    I’m pretty sure what you’re referring to doesn’t exist. It actually seems you, or someone who told you this, filled in a lot of blanks incorrectly.

    So saying “WE HAVE A BIG MEETING AND YES ITS ABOUT DIABLO 3!!!1” on twitter isnt a tease? when everyones been tearing their hair out to find out when the games released? (4 months after saying the game was in a polishing stage)

    First of all, that’s quite a bit of paraphrasing what was actually said. Second, I’m a community manager. I don’t think you understand how many meetings I have about Diablo III which have absolutely nothing to do with a release date. We do what we can to plan out announcements and generate website content based on the timeline given to us by other departments.

    There are quite a few people who work at Blizzard, many of whom do not work on Diablo III. Just the same, there are many people (like me) who do work on Diablo III in some capacity, but aren’t working on things you’re necessarily dying to know more about right now.

    Since my post about being in a meeting seems to have been such a mean tease, I’ll tell you more about it. There were six people in a room and we were discussing the functionality and layout of a few web pages, as well as what text still needed to be filled in and what the best way is to get localized versions of each piece of text generated for the site.

    Please contain your excitement. :p

    Spoiler alert: we also have a meeting tomorrow with Jay Wilson and other lead Diablo III developers (as we do every Thursday). One question which will almost certainly not be brought up is: so when are we releasing the game? Instead, we’ll be asking about all of the cool things they’re working on now to make the game even better.

    We want the game out just as badly as you do, but we’re not going to sacrifice quality or implement systems that don’t feel fleshed out just to get the game in your hands. It has to be a game worthy of being in your hands.

    This is what t everyone is referring to. As to how legitimate of a site this is. I dunno.

    While the Tweet is not specific, we can speculate that decisions are now being made to get a release nailed down and announced.
    Ugh. I speculate that such blind speculation yielded a lot of page views.

    So zarhym is this to mean we shouldn’t expect any news in the coming weeks for diablo 3?
    No, we have a post from Jay Wilson in the works that does a good job of explaining what his team is currently working on. We want to give you all a status update on the design of some of the systems we either haven’t fully fleshed out yet, or are still scrutinizing. It’ll likely be followed by an update to the beta servers and you can expect the post probably late next week.

    You do understand that everything you guys post on twitter ends up as a thread on here right? So people like me whom never visit your twitter, come onto these forums, see a thread titled “release date meeting today” and get our hopes up for nothing…

    I agree with the OP. If you guys have nothing to report of importance then dont report anything at all. I mean its not like you guys dont KNOW that every person that visits these forums is looking for a release date, and by feeding them bread crums all you’re doing is making people upset when they get let down by a lack of news on that front.

    If you KNOW people are going to take every little bits you give them and run with it then why are you giving it to them at all?
    I don’t report on Twitter. I post about random things in my life and pretend people care. If I mention I’m in a meeting and confirm it has something to do with Diablo III, I’m not backing down just because a couple of bloggers decided to drum that up with crazy speculation and assumptions. THAT can more aptly be referred to as “nothing to report of importance.”

    If you think Bashiok deciding to shave one day is some cosmic sign Diablo III is being delayed beyond some date we never confirmed in the first place, you’re in for heartache. We don’t live, eat, and breathe Diablo III milestones. Sometimes we do things in life — and post about those things — even when they don’t fit into a master puzzle which must be completed in order for you to possess a copy of the game.

    Actually, in this tweet we have a confirmation that what was discussed during that meeting WAS related to Diablo III (and therefore in some way related to the development of Diablo III)

    No, a meeting related to Diablo III is not therefore related to Diablo III game development. We have websites and all sorts of other things surrounding the Diablo brand which we talk about in meetings.

    We understand you have many meetings, in some cases more than one per day, but you have never gone out of your way before to communicate to fans about them before (aside from major meetings / quarterly reports). Which made us think that this meeting was special in some way.
    I have spoken about being meetings many times before on my Twitter feed. Sometimes I’ve posted pictures from those meetings. The fact that people chose to care so much about these few tweets from Bashiok and me, because a couple bloggers tied them together in a pretty package to stir up hype, is ridiculous.

    And as much as some people hung on every word of said tweets, they sure misinterpreted them.

    Put two and two together. They’re still working on major game systems. They aren’t even discussing a release date at their internal meetings. It’s (usually) about 2 months from announcement of a release to the actual release.

    Right now I see May, maybe April as being the earliest it will be released. As much as that sucks.
    Just stop. Please don’t take that two and put it with the other two. They don’t need to be mashed together in a downward spiral where everything said is between the lines. It’s not. I’m not using a language you need to decode. I’m trying to get you to stop thinking there are secret implications behind our words. Read what is being said and think about it for a least a few minutes before deciding how it is/isn’t a sign of when the game will be released.

    I didn’t say the company isn’t discussing release dates. I… 🙁

    Too many people, it would seem. It’s great you guys strive to make such a polished and satisfying games, but I get the feeling there is/are a lot of second-guessing/conflicting ideas.

    I miss the smaller company, before WoW, that had 30 people working on a project and not hundreds. All of the personnel expansion, due to company growth, seems to have the opposite effect it should. This development does not seem efficient and streamlined; more so it seems cluttered and ineffectual. The business mentality has largely overpowered the game-making. It makes me think of the legal system, where a form or meeting needs to take place just to get a simple task underway.

    Blizzard seems more interested in making money (via expansions, features and functions) than making the games it once did. “Let’s make a ton of money. If a great game comes out of it, all the better”. No longer “Let’s make a great game. If we do well for ourselves because of that, we’re a true gaming company”.
    I understand what you said, but I want you to know you took what I said and then ran into a huge tangent. Your statements aren’t really based on information I gave you, nor are they accurate. Having more staff in the company, particularly for customer support and community development, shouldn’t be used as evidence to argue there are too many cooks in the kitchen.

    Compared to the rest of the gaming industry, you’d probably be surprised by how small the Diablo III development team is. And the reason it’s relatively small is because we do want it to be a family of highly talented individuals who have a certain synergy to challenge one another — developers who know what they like and don’t like, but at the end of the day can come together and agree on a design vision.

    I just caution you not to assume that our company’s growth has diluted the development teams into bland groups of programmers plugging away for a paycheck. Our weekly meetings with the Diablo III developers are amazing because of how passionate they are about their game. They know what they’re doing and aren’t being blocked by bureaucracy, as you seem to be suggesting.

    Also, with all of these extra people with jobs like community manager and whatnot, it would be pretty great if somebody could find the time to actually tell the community what in the hell is happening. The unrest on the forums is at being left in the dark for a month, not because of a delay. Most people are happy as long as they feel included. Some will find a reason to complain regardless, but they are the minority.
    Isn’t this thread sort of about the opposite? We’re being told not to saying anything unless it’s really important and directly related to the release of the game.

    We told you at the end of last year we wouldn’t be shipping the game until 2012. That didn’t mean we’d have the final details ready to announce by January of this year. We’ll share with you whatever information we can whenever we can.

    This is slightly unfair, because the OP’s topic came from the misguided point of view that you were indeed tweeting about a realse date meeting (because of a certain fan sites spin). In his mind (and I admit, my mind, because of said fansite) you tweeted about a release date meeting, and the time had come to sit and refresh the page for the big news! Then, we see that Bash shaved! Of course for our Diablo 3 starved minds its easy to overlook the fact that he said in that same tweet it had nothing to do with release. So, the OP made this thread feeling betrayed because he let his hopes get up when, he shouldn’t have to begin with.

    This doesn’t mean that as a whole, as a community, we only want to hear concrete news. I for one, would have LOVED to see a “water cooler” style discussion (like we see from the WoW team) talking about what the current ideas and goals were/are for the Rune system. Having that type of discussion over these last months would have been [email protected]!
    Fair enough. Looking back, it’s pretty unfortunate that a few unrelated postings here and there on the internet were tied together into what seemed like the start of the biggest Diablo news of the year. :

    So what really happened? I had a typical Monday meeting and Bashiok shaved.

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