Valentine’s Day News Tidbits

Actual location near Mt. Diablo.

If you run news searches on Diablo III as often as I do, you begin to notice some OT news topics appearing regularly. News related to Mt. Diablo, California (which is what gave Dave Brevik the idea for the name of the game), small town news about various little kids’ sports teams called “Los Diablos,” news about Pirelli tires, and oddest of all, golf headlines. Today’s is the best example I’ve ever seen of that, in this press release from Callaway.

En route to a 17-under-par finish and a two-stroke victory, Mickelson used prototype versions of Callaway’s new RAZR Fit(TM) Driver, which will be available at retail this Friday, February 17, and Callaway’s new HEX Black Tour(TM) Golf Ball, which will be available on March 2.

In addition to his RAZR Fit Driver and HEX Black Tour Golf Ball, Mickelson’s bag featured a full complement of Callaway equipment: a Big Bertha Diablo 3-wood (15 degrees), an X-Hybrid (19 degrees), RAZR X Muscle Back Irons (6-PW), a Callaway Prototype 5-iron and an X-Forged 4-iron. He used his Odyssey White Hot XG PT 82 Blade putter to roll in six birdie putts and an eagle putt.

Does it strike anyone else odd that the cool-sounding names of golf products have so much overlap with the cool-sounding names of computer games and peripherals? Given that golf equipment makers want to sex up the most boring old person sport on earth, what does it say about we computer gamers that 90% of these golf product names could be used for gaming mice or 3D graphics cards?

There’s a ton of news about last week’s ATVI conference call, but the headline of this one amused me. Activision Ignores Star Wars Challenge. As the article details, WoW’s sub numbers hardly budged despite the much-hyped release of the Star Wars MMO. It also reminded me of something funny — remember back in November, when some guy was writing book-length posts on the forums about how D3 was certain to be released on January 17th, since Blizzard was all panicked about SWKOR? Anyone heard from him lately?

In news that still strikes most of us as slightly surreal, Blizzard and Valve are escalating their legal struggle over the term “DoTA.”

There’s nothing specifically about Diablo III in this write up of Frank Pearce’s remarks from the DICE conference, but it’s got some interesting tidbits about gamer addiction, and how Blizzard learned to improve their game launch preparations after they were caught flat-footed by WoW’s instant popularity.

Tagged As: | Categories: Blizzard People, Diablo 3, Humour, Other Games


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  1. WoW’s #s haven’t budged?
    When you cram in the annual-free-D3 thing into the quarter, keep investors in the dark about how much are $$$ NA/EUR subs and how much are ultra-cheap chinese cards, and conflate all your online players (including skylanders ?!?) into one big pile…  well, I guess you could get that impression.
    But if investors are stupid enough to participate in the scam where all that WoW and CoD cashflow just goes straight to buying back shares to support the value of executive options packages, maybe it is their own fault.

    • So, bad numbers means that WoW is failing and good numbers means that they’re clearly tweaked and manipulated, just like the annual WoW pass, which is so very interesting for people who don’t plan to play WoW anyway, raises the subs, yet the SWTOR launch obviously did not have any noteworthy effect.
      I think I know where this is going:

  2. Hah! I grew up next to Mt. Diablo and never knew that fact.

  3. Hmm.  I wonder how many Diablo 3 players also golf…  I’d be willing to bet that at least half have tried it, and at least 1/4 do it at least once a year.  Poll perhaps?  😉

    • I’d bet most have at least tried golf. I used to play quite often when I was a kid and visited my grandparents in the summer. My dad would love if I still played, as he’s a regular golfer, but life’s too short to blow 5 or 6 hours standing around on a golf course and occasionally hitting a shot. As Mark Twain said, a good walk ruined.

      That aside, it’s not as if anyone confuses golf with like, parkour, in terms of cool youthful appeal. Hence the overcompensating product names. That they are similar to, and in some cases identical to, the names of computer game peripherals is what I found amusing.

      • Well, it’s 5 hours spent outside in the fresh air, stogie and beer in tow, and usually with good friends and/or family.  I’m assuming you, like me, have no problem wasting 5 hours in front of a couple million flickering pixels.  When given the chance, though, I’ll take the fresh air 8)

        Your point about trying to make a “relaxed” sport (not “boring“) sound uber hip with names like “Wizbang XVII Putter” is valid, but I’m still curious about the other side of the coin.  Are gamers more likely to golf (or bowl, or play bar “sports”) than the average person?

      • Do you count putt putt?
        If yes, then I play every weekend.

  4. Been on many walks at Mt diablo, good times…

    • When I used to live in Edinburgh I would sometimes go to Roslyn Chapel (the Templar place) which was just down the road.

      Once when I was investigating in the surrounding undergrowth (as nosey gits like me do) I found a grave marker hidden under ivy and it simply had engraved on it ‘Lord of Terror’.  Gave me quite a start.


  5. Whenever I read something about Frank Pearce I get this mental image of him driving by their headquarter in some weird old sports car once a week, asking if everything’s fine and they’re like “Yeah. Yeah we’re cool. All good” and he drives off again, spreading the story of how it all began back then.

  6. Cool, my post of a post hit the news. Also, I’m not surprised the least bit the fellow was wrong, and neither were quite a few of the forum-goers here.

  7. I used to live next to mount diablo.  My parents house overlooks it.

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