The Art of Blizzard: New Artbook Coming in October

Fmulder spotted a new, huge, hardcover artbook from Blizzard, simply titled The Art of Blizzard.

List Price: $75.00
Amazon Price: $45.88
Hardcover: 352 pages
Publisher: Insight Editions (October 10, 2012)
Language: English
Product Dimensions: 12.8 x 9.2 x 1 inches
Shipping Weight: 5 pounds

Over the past two decades, Blizzard Entertainment has had a tremendous impact on the world of games and global pop culture. From its humble beginnings as a three-person console-game development studio in 1991 to the creation of the blockbuster Warcraft®, StarCraft®, and Diablo® series, Blizzard has a history of crafting stunning worlds of science fiction and fantasy. The company’s distinctive gameplay and storytelling styles have captivated an international audience numbering in the tens of millions whose passion cannot be quelled.

Twenty years after Blizzard opened its doors, the company’s World of Warcraft® boasts the title of the world’s most popular subscription-based massively multiplayer online role-playing game, and the studio is widely recognized as one of the leaders in creatively driven game development.

An epic volume of art and behind-the-scenes insights, The Art of Blizzard® celebrates the studio’s genesis by examining the creative forces behind these games and showcasing their artistry through more than 700 pieces of concept art, paintings, and sketches. Commentary on the art is provided by Blizzard Entertainment’s own Nick Carpenter, Sam Didier, and Chris Metzen, who’ve each played important roles in shaping Blizzard’s game universes over the years.

There’s no “look inside” option yet, so you can only view the cover as sample artwork. We don’t yet know anything about how much of the art will focus on the Diablo universe, and how much will be previously unreleased. You can at least see that it’s a long book, with very glossy pages to judge by the heavy weight, and I’m sure we’ll get more details before the October release date.

Tagged As: | Categories: Artwork, Merchandise


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  1. Should just call it ‘The Art of Games Workshop’ and be done with it, tbf. 🙄

    • That joke isn’t funny anymore. What is funny is that they decided that Diablo was better as a male but kept all the back spikes, because for demons back spikes is the equivelent of shoulder armour

      • I actually do think that it is still funny, since both WC AND SC (two of Blizzard’s biggest titles) are both stolen DIRECTLY from GWS, and the funny thing back in the day was that Blizzard was like paying homage since most of the GWS video games sucked so bad

        but I’m glad that GWS finally got some decent games like DoW1/2 and Spacemarine

        first thing i noticed on the cover was the D1/D2 Diablo tho, OF COURSE they’re not gonna cover the cover with the new SHEABLO… hahaha

        “and Chris Metzen, WHO HAS played important roles in RUINING Blizzard’s game universes over the years.” (FIXED IN CAPS)

        bit more accurate there

        so Blizzard steals the ideas for WC and SC from GWS, ends up making way better games, then fast forward a decade, now GWS and Relic are making some badass games of their own with the original IP and now Blizzard is busy driving their own versions into the ground as fast as they can make a buck off of them =/ strange world

        • SC primary inspiration has nothing to do with WH40k, you must be retard to claim otherwise.
          Plus let not start that GW never invented elves, orks and other fantasy/s-f stuffs.

  2. Does this require you to be always online?

  3. Hmmm, they’re promising 352 pages? Final release will probably be more like 100, with no index.

  4. THAT hulking image of Diablo is what we should have had ingame. Not Leahblo, the Lord of Ter-ROAR. #facepalm #epicfail

  5. Does this art book include a centerfold of Diablo Boobs?

    Seriously D3 is really stupid.

  6. 352 pages with pictures of dollar bills. That is the art of Activision Blizzard for you.

  7. I’m starting to think that artwork is the only thing Blizzard gets right anymore.

  8. wow, this is crazy, 9 posts and ALL are Blizz-hate. Why are you guys so bitter? Saying Blizzard’s “artwork is the only thing Blizzard gets right anymore” is nonsense. It’s simple – just look at the numbers of ppl who play the games and HOW LONG they have been playing them and it proves you wrong. Fine, you might not like the games, your right but they are FANTASTIC games and that is the general consensus. Starcraft? Ground-breaker. Warcraft? Ground-breaker. Diablo? Ground-breaker.

    I guess whenever somebody gets too big and successful they’ll eventually be looked at as the bad guy.

    And as to the Blizz stealing GW – well, yeah, but be careful there – GW also did not invent Orcs or Elves or badass space warriors (This coming from a HUGE GW fan).

    • Okay, you clearly think that my comment is just an outpouring of nerdrage. I’ll explain myself further so at least it won’t look like a drive-by nerdraging.
      Blizzard has done many great things. Diablo and Diablo 2 over Battle.Net were amazing successes and each ahead of their time. Starcraft was an instant classic, and World of Warcraft was not just ground-breaking but ground-shattering.
      But these were successes of the past, and where have they gone since then?
      Starcraft 2 doesn’t seem to be nearly as popular as Starcraft, apparently with dwindling numbers of games and a gutted social aspect. I haven’t experienced this firsthand, only through the grapevine, so I apologize if I’ve gotten this one wrong.
      World of Warcraft is losing subscribers with a fairly lackluster Cataclysm expansion, and Mists of Pandaria is shaping up to be the least-anticipated expansion yet, with a generic story and fairly bland environments. It seems like a blatant attempt to cash in on the Asian market, but the marked divergence from the Warcraft theme is a big turn-off to a lot of players. Furthermore, as a WoW player, I lament the fact that the entire “outdoor” world in that game has tuned to be so easy that it’s practically impossible to die, making it barely qualify as a game. Why? Presumably because they’re trying to pull in even more subscribers by catering to an audience of non-gamers. Why even call it an MMO if they game content is entirely hidden behind dungeon portals?
      Now… the big one. Diablo 3. I spent a tremendous amount of time off and on over the years with D2, and in retrospect endured a fair amount of gameplay pain because the core game was interesting. The atmosphere hit just the right mark, just dark and lonely enough to capture the feel of being alone against the forces of evil. Though primitive by today’s standards, and boasting one of the worst multiplayer communities imaginable, it was still a blast to play if done under the right circumstances. D3 was easily my most anticipated title in the last ten years. I ate up the pre-release teaser content and was extraordinarily hopeful that they’d hit it out of the park.
      What did we get?
      A fun, well-produced arcade game that totally missed the feel of Diablo 2.
      I’m not one to criticize the gameplay design decisions. I don’t miss talent points or attribute points, and I’m happy they went the way of the dinosaur. I think there was a lot of potential there. But they completely overshot their very long time budget, and released a half-assed, uninspired end game. Their notion of how to make it “challenging” was to slap a bunch of affixes on champion packs, and then make those champion packs basically immune to stuns and snares, thus leaving most classes with one or two viable configurations. There’s no way the developers and QA team didn’t play Inferno for more than a couple of hours before realizing that. They must have been either too busy patting each other on the back to care, or just left baffled at how they could change it to make it interesting. Since Inferno lines up directly with the trivially-reached level cap, a lot of people just hit this wall and quit.
      They introduced the auction houses, which I was initially hopeful about but now seem like mechanisms in a Zynga-like cash grab. Observe *any* discussion on the Internet about Diablo 3, and you’ll immediately realize that these have totally dominated the end game and entirely trivialized the rest of it. It brought out the farmers like moths to flame, and the community is basically just a cesspool now. It’s all just ruined the psychology of hunting for items, and made me personally not at all interested in pursuing Inferno. I *could* be successful, but why bother? It’s more a test of my bartering skills that anything else. The cadre of real life friends I started playing the game with have mostly all realized this and given up, weeks or even days after hitting 60.
      And they thoroughly and completely dropped the ball on making the atmosphere feel remotely like Diablo 2. I was initially very optimistic about the graphical style, while others complained that it reminded them of WoW. Now, weeks after release, I still don’t necessarily think that’s true; I still think the visuals amazing. I have realized that the visuals are one symptom of a larger problem: Everybody at today’s Blizzard is dead set on producing over-wrought, heavy-handed theme park style claptrap. The story tries desperately to be epic and grand, but ends up feeling laughable and erratically-presented. Diablo 2 used dialogue fairly sparingly and made silence work in its favor; in Diablo 3 none of the characters seem able to shut the fuck up. The followers are particularly guilty, with incessant chatter that seems hell-bent on making the player chuckle. It barely works on the first play-through, and doesn’t work at all after that. Honestly, I think that might have been right at home in another game, but it doesn’t fit in Diablo.
      The action is the same way. Everything seems designed to knock your socks off with grand scripted sequences, particularly the end of Act 2 and the beginning of Act 3, but scripted events like that start feeling stale after the first or second time you play through it. WoW has much the same problem. People don’t want a Disney attraction in video games that aspire to have longevity; they end up just being annoyed at having to click through it. But the REAL casualty of this approach is that it loses the “alone against evil in a ruined world” atmosphere  of Diablo 2. Everything just feels off, with babbling idiots at every corner who often don’t seem to realize that the world is crumbling around them.
      The whole thing just reeks of game developers who imagine in their minds that they’ve just nailed this whole “making video games” thing, and are tripping over themselves to make some kind of Hollywood blockbuster video game experience. A lot of times, that’s missing the point. When the game is shipped with all that fluff and two auction houses, but no custom chat channels, you have to wonder where their priorities went wrong.
      Diablo 3 is still fun to play, because at least they got the feel of the combat to be decent enough (for difficulties other than Inferno). That’s not going to make for a lasting game.

      • ok. I read your entire post. I agree with some points, not with others.

        With regards to SC2, I have been following the PRO scene for the past few months and it seems to be well and strong. Obviously 2 years after release, the majority of ppl would have stopped playing (heck, I did, until a few months ago when I decided to actually learn how to play this thing properly). There are still many people playing multiplayer, the game seems timeless and it seems the upcoming x-pack will only make things better. I never really felt the need for the “social” aspect, i.e. a chat system with SC2. I just go online, hit the search button and play. I wrote it once in the past, but I visited a chat channel one time and it was a complete disaster which seemed like a bunch of monkeys of different species got together and tried to communicate by throwing insults at each other.

        Don’t play WoW but given the age of that game I can understand the dwindling numbers and the drop of interest with the latest x-packs. I think it is quite a feat that it managed to stay on top for so long anyway.

        Regarding Diablo 3, I was actually one of the guys that opposed the new art direction. I have accepted it and actually admire it at many points. I always believed Blizzard will make a great game that I will enjoy. I still wonder what could have been…but there’s not much point in that, is there? Maybe next time around, who knows.

        Things like hirelings talking don’t really bother me. It adds a lot of character. I don’t feel the repetition is borderline intrusive or THAT annoying. Same with the scripted sequences. I’m actually one of the players that engages in the dialogue, I like the lore journals and all the little bits incorporated into the game. Hitting escape or clicking the x-box a few times doesn’t bother me to the point of hating it and holding it against the game. Heck, you don’t even need to click the x-box, you can just let it stop eventually… The cheese’iness was there in D2 as well, you can’t deny that 🙂

        AH – I wouldn’t say it completely trivialized or ruined the game. I personally enjoy hunting and buying new stuff, although recently the prices seem really high and I can’t buy much. And it actually might be a good thing, because it makes me farm and save money and keeps me from breezing through inferno. I’m still stuck in A2. While I’m replaying the butcher, I actually managed to find a few upgrades for myself, not having to resort to AH. So for me it actually seems to be working, because I can’t afford the stuff on AH anyway so I have to play to a) get money to buy it b) potentially just find good items for myself

        It did change the game somewhat but I’m not sure if for the worse. D2 Baal runs were pretty mundane, too and at least nwo I can replay a portion of the game rather than the same dude over and over. I agree that in terms of elite variety more could have been done. In general, D3 does not seem to have too many new systems besides the skill system and maybe crafting. That is one thing that maybe could have been better, but throwing more stuff doesn’t necessarily make things better.

      • You shouldn’t comment on things you “heard through the grapevine.” SC2 is extremely popular and is an e-sports phenom. WOW numbers are dwindling yes…but the game is 8 years old. What did you honestly expect? 12M subscribers forever? And Diablo 3 is the fastest selling PC game of all time.

  9. Nice. On my wishlist for my birthday.

    @Michal, welcome to this “fansite”. It has been out of control since early 2011. If you want to further understand why, see the earlier article on “nerdrage”.

    Combine that with some missteps by the webmasters (sorry guys, gotta say it) in 2011 where they weeded out many of the “positive” fans with continual bashing of WoW, and daily posts highlighting art controversies and other items that only the “vocal minority” were interested in. They created this monster, but I still support and respect them – they are the best on the web and just fell victim to the law of unintended consequences.

  10. Is this so we can cry over how the game could have looked like?

  11. when i turn a page there’s gonna be LAG, no thx

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