Real Money AH Flat Transaction Fee Removed?

The Diablo 3 Markets is reporting that the flat $1.25 selling fee for equipment has been replaced with a 15% of sell-value fee, which Commodities currently use. This means that selling any item will incur a 15% of sell-value rather than the static $1.25 fee that was previously announced. For more information head over to the Diablo 3 Markets site.

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75 thoughts on “Real Money AH Flat Transaction Fee Removed?

  1. If you sell an item for $1000 then Blizzard gets a cut of 15% which would be $150? Blizzard may have found another cash cow…

    • I know you may be exaggerating, but who in the heck will pay $1000 for and in-game item. Seriously pay $100 of real money for an item you can attain in-game.
      Even $50 is ridiculous.

      • Yes it’s ridiculous, but it doesn’t mean that there won’t be people willing to pay for it… You know there are tonnes of rich people in this world and to them that’s only a peanut change.

        Completely offtopic, but I find it even more ridiculous that some women are willing to spend $20,000 for a Hermes handbag >< 

        • Let’s hope I can get lucky and have some rich Diablo 3 player buy out my ridiculous auctions and put me through law school! 😀

        • Blizzard made the item, so why wouldn’t they get a bit of the money? Hell here in Europe the government gets 19% of every product sold, and they didn’t even produce it!

      • time and time again people show they are willing to pay high prices. I see items like windforce probably going for one hundred plus months out and likely a lot higher when people that pay start hitting 60

      • I sold a Skullder’s Ire for $300 in Diablo 2. I’ve also bought characters for nearly $1000 in Asheron’s Call as well as sold characters and equipment for over $4000 in Asheron’s Call. A friend sold his character in Star Wars Galaxies for $5000.
        I don’t see what’s ridiculous about it at all, but then I’m not devoid of imagination either…

          • Define “the need to buy”, please.
            In Asheron’s Call there was no way to take your character to a new server. Me and my friends started on the PvE servers, but wanted to switch to the PvP servers. We sold our characters and bought new ones on the server we wanted to go to. Wow, talk about devoid of a life. Grinding up a new character on the new server sure would have been a lot a lot smarter and think about all that life we would have gained. No, that was sarcasm. It would have been dumb.
            There’s tons of reasons why anyone would want to spend hundreds or even thousands of dollars on a video game.
            I have no problem seeing an item go for hundreds of dollars or even a thousand if Diablo 3 gets as big as Diablo 2.

          • You two just perfectly reenacted the argument at the core of every RMAH debate. The separation some players feel should always exist between real $ and things that happen in a game.

            It’s kind of a weird separation, and one that i assume will fade away over time. No one thinks it’s weird to buy expensive sneakers or premium golf equipment to use in those sports. Why pay $500 for a new driver, when you can get one for $50 at a discount sporting goods store? Why pay for lessons with a pro when you could just grind away on the driving range and learn on your own? Why spend $ to buy a top item in a video game? It’s the same question, just changing the mileau.

            News flash: Humans are very willing to spend money to add enjoyment to their favorite hobbies and pastimes.

    • Blizzard just had dollar signs in their eyeballs when they realized how big of a deal the Chinese Gold Farmers and potential Diablo 3 Loot Farmers are.


      The player driven economy will obviously be controlled by them, the relentless farmers, hundreds of them working together like a business company. And as long as they acquire most of the loot, then they can decide the benchmark prices. If they say that a certain loot should cost $50, then it will stay around that price range. A new player would be far too discouraged to sell the same item for $30, believing that they will loose profit. So for a while, them farmers will control the economy and there’s not a goddamn thing you can do about it.

      Yes, for a while.

      About six months or so, when majority of the players have reached the endgame, them rare loots will start to appear more often and the price will diminish. Even the casualls will become a major competition for MF. That is when people realize that the loot won’t be as scarce as they were before because lots of players have either already found their own or have access into getting them.

      THAT is when Blizzard will release a MAJOR patch, introducing (potentially) new content and obviously, new loots to fight for. The moment Blizzard see that the market is starting to fluctuate, they can easily make more profit under the pretense of “content”. It is genius.

  2. Well,
    This kinda kills the “We take a small fee to compensate for our services”. Its really more like milk the Moo-Moo.

    If i were blizz and i liked making money i would have done it like that from the start.

    Also this somewhat feels more fair if buing/selling smaller items.

  3. I hate the new 15% transactional fee change and don’t understand why someone would like it.
    If anything, it takes a much bigger cut at the things that will actually be worth selling in the RMAH..
    Let’s say you have a great item worth selling for $100, instead of making a  $98 or so dollar profit, 15% will mean you only make $85 dollars which is a HUGE loss for all future big sale profits.
    Retarded change   

    • The 15% fee is much fairer and more liberal than a static fee. Static fee obsoletes a huge volume of items from being traded, and leads to players making 50% less money in their pocket on lower-priced items. If you sell an item for $2, under the old system you would pocket 75cents. Now you will picket $1.70.

      • right, because there will be LOTS more $2 items in the RMAH than there will be $100 items 

        lol @ Not Good thinking he’s going to find a $100 item anytime soon  

        • You should never assume that you won’t be able to find and sell items for $100 or even more with what people would be willing to pay these days for the best items in the game.

          I know of course it won’t occur often, but for the more hardcore players that want to try and make a good run at the RMAH, i’d rather sell an item for a lot of money and only have it take a smaller $1.25 cut, than have to sell a ton of smaller, less valuable items for $2 and have it take %15 off and make a smaller profit that way..

          Basically the 15% change is good for selling cheap items which no one would probably care about much anyway, and bad for selling that 1 big ticket item and have it take much more out with the 15% cut that they will now be taking. 

          And with the 10 item limit, most people will only want to sell their best items in the RMAH and make the most profits out of them, rather than spamming $2-4 small ticket items and having to compete with other  cheaper and more available items.. 

          • Actually it’s no different either way, 15% is 15% that’s the great part of %’s is they’re proportionally equal no matter how much you’re selling.

            My problem with a 15% fee from Blizz is, you have to pay ANOTHER 15% fee to cashout. So your $100 comes out being $72.25 once you’ve paid all your fees.

          • If you find 1(!) good item, why on earth would you ever want to sell it? It would never even cross my mind to sell a high-level item as long as I don’t already have it. Lower level semi-good stuff prob selling for a few dollars on the other hand… No my friend, this will hurt the china farmers the most, which is why this is a good change IMO. You are supposed to have fun with this game, not make money out of it.

          • If the fee is (0.15)*(0.15) then sell it for (1/0.85)*(1/0.85) as much. Problem solved.
            Yes yes I know it isn’t quite that simple. Alternatively, don’t think of selling it as a $100 item, think of it as selling a $72.25 item with a 38% markup.

      • Yeah – at first thought I couldn’t think about why they were making this change (aside from greed), but then I recalled what I thought about the initial static fee: That a fee over a dollar would preclude the sale of a lot of lower-level gear, and would artificially impose a certain standard for the auction house. With a flat percentage rate the auction house will set its own values much more naturally, which I think is better overall. I still think that 15% might be a bit on the high side, but… we’ll see how it works out in the end.

    • agreed, plus now we will never know if Blizz didn’t materialized an item for the AH for free profits.

  4. Makes sense to me. Will make the market much more stable especially for crafting mats.

    I love the idea of RMAH trading and its logical bliz takes their cut….

    Its going to be interesting seeing all the stories of kids getting rolled for their epic loots at internet cafes, parents be warned! 

  5. I can’t back this up with any research other than my gut, but 15% seems steep to me.  I think Blizzard could do as little as 3% and still make a shload of money.

    At least with the flat rate you would have had people simply bloating the auction price to include the $1.50, and after that it’s all gravy.

  6. 15% is a little steep, I’d have preferred 10%, but hey. Theyre a business,  after all.
    Still concerned about one thing tho. This fee isn’t the only way they’re taking a cut. They’ve written theyll be taking an extra cut every time someones tries to cash out on a sale, and I wouldnt be surprised at all if that extra charge turned out to be around 1.25$ per transaction :p
    They’re certainly interested in double-billing anyone hoping to make money off the RMAH.

  7. ” could do as little as 3% and still make a shload of money”

    30 cents on a 10 dollar item ? or $1.50 on a 10 dollar item ? 

    6 cents on a 2 dollar item ? or 30 cents on a 2 dollar item ? 


  8. Well.

    Way to contradict yourself Blizzard. Remember when you said RMAH’s primary purpose is not to turn a profit?


  9. Its encouraging you to keep your prices reasonable so the auction house concept can flourish. Don’t charge so much.

    • You think it is cheap to arrange money transfers between parties? Blizzard probably loses money on the smaller transactions this way.

  10. C’mon, now, it isn’t like a new Matisse magically appears on Bobby’s wall by itself!
    You’ve got…  err, I mean he’s gotta work for it!

  11. yawwwwn, it’s their game, their rules, I didn’t read the comments but I hope there’s no qqing.

  12. As expected, Bobby likes this much more. They say: It is a player driven economy. But it is: A Blizzard driven economy. Players do the transactions, but Blizzard decide the drop rate of items in the first place. A win-win for Bobby 😀

  13. Bloodsuckers.  Leeches.  Feel free to add to my string. On a side note, I did see the Mighty Van Halen on Tuesday in Ft. Lauderdale, and Eddie is on fire (3rd row floor I have great connections in this venue: yay). Go see them before Dave loses his voice/mind!

  14. Be nice if they changed it so the percentage was lowered for higher sale values. Don’t see it happening though.
    I think this will probably get them more money through increased small transactions than it will threw the large ones. Before anything under ~$8.50 got progressively crappier (Blizzard taking more than 15%) and would have killed off any kind of low end market. Now it’s all viable, I think the market in $1-$3 transactions will be huge.  This is just my gut feelnig howwever, obviously I have nothing to back it up.

  15. 3th party sites (I’m looking at D2J**) will be a serious contendor to take over the bulk of the D3 trading market like it has with D2 if something like a 15% AH cut goes live.

    • Except that 3rd party money trading is illegal, and that the items you gain via those sites could be deleted.

  16. I love it. Puts the GAH and RMAH on equal footing, and will ensure that the GAH sees a lot of high end items. Before, if you sold a $200 item you’d end up paying only $1.25, WAY less than the gold AH 15%, which means all the best stuff would only be on the RMAH, period. Not so any longer.

    Combine this change with the increase in crafting costs, and gold will be quite valuable. I don’t mind the RMAH, but I’d be glad to never have to actually use it.

  17. this is horrible, does`nt anyone remember when windfore used to go for $500 USD on ebay back in d2’s peak? I sure do , and there will be items that go for that price in d3

  18. I think it is pathetic seeing how many people seem to want to play this game to make money. Get a real job you lazy bastards. Do something that could actually make your parents proud.

    • What just happened? You made a post I can fully support?? Better double my medication 😛

      Jokes aside, if no one use the RMAH, Blizz could put a 150% fee on it and it wouldn’t make a blind bit of difference. You don’t like it, don’t use it, simple as.
      Hate when people talk about how greedy Blizzard is, considering there’s companies around that release updated versions of their games every year, at FULL retail price…   

      • “Hate when people talk about how greedy Blizzard is”
        It’s even more laughable seeing how people who want to make money by playing a game are calling the developer of said game greedy… 

  19. Love it how they scream for all this time that it will be a flat fee and now they change it when the game is about to ship. It really boggles the mind why so many people defend every greedy decision from Activision. 

  20. Can you still only buy Blizzard products if you use/get money through the RMAH?
    I was excited about hopefully making some extra cash (obviously not as a job… just some side money) but if that’s the case, I probably won’t be using any real money (as I’m not interested in buying anything else from Blizz :P).

  21. Haa…haa…haa… It could of been a 15% fee original and a sudden change to a $1.50 and you would be seeing the exact same sentiments of ‘greed’ and ‘player exploits’
    People are just stuck on loop at this point with nothing else to complain about.

  22. whether this is good or bad for us will depend on the average item price in the rmah. until we know, we cant only predict whether this is positiv or negative

  23. I’m confused.
    Wasn’t this whole thing with the RMAH to get rid of the black market? Wouldn’t a massive fee like this make the black market attractive again?

  24. Compare this to the stock market, which abandoned the FLAT list/COMMISSION fee model back in the 1970’s. Up until that point in time, an agreement was made to charge a FLAT fee on ALL securities transactions.
    Obviously this inhibited the small investor that would buy under 100 shares. A Flat, fixed fee means the % cost per transaction is unattractive and cost-prohibitive. When this model was destroyed, a whole new architecture for the markets cropped up, allowing everyone to participate and low-cost brokerage firms to come into play (Charles Schwab).
    One can argue that the only one that becomes wealthy over such a stucture are the traders or the ‘house’ in this case (Blizzard), because the perception is ‘well, it’s small money, no big deal.’ Not the case. Large purchases will still be made, but in less frequency than under a fixed transaction model.
    This means a large amount of activity. There is nothing say that Blizzard does not tweak the 15% down to 10 or 5 once they see the activity that occurs. Lower transaction cost will increase activity to a certain point before diminishing returns; in a game like this, I am not sure where that point is breached, though.
    Suffice it to say, even I’m excited for this model. The old style of D2 trading seem much more like the Stock Markets 4th market or Dark Pool, where wealthy traders/investors could own a monopoly in the market and thus the game. This will return independence to the player.

  25. So wait…(there probably are minimum values but just hear me out) – if I sell an item for 10 cents they take 15% which is 1.5 cents (so do they round up and take 2 cents or 20%?) Now I sell for 1 blizzdollar (I’m in a EU territory so I’ll just make up a currency for now) they take 15 cents…sweet. Now I sell for 2 cents – they take 0.3 cents round up to 1 which is actually 50%…sure it may only be “cents” here but it’s remarkably clever as 200,000 of these “round ups” actually gives them 0.7 cents extra per transaction (0.7 * 200,000 = $600). Sure, not a lot based on the volume but then the expansion will come or some hotfixing that pummels the items out there that they deem “overpowering” and you’ll land up with crying + profit.
    lol why does anyone think this is a good idea for a purchased game with forced online? At least with an offline mode you really wouldn’t have to care and you’d have no influence on those that think they’ve been done a favour with it? Plus you’d be no burden on the servers so another problem solved. I just can’t believe that so many just accept this?

    • Here’s the reason why people “accept” this:  If you don’t like the RMAH, you don’t have to use it.  In no way does it affect your gaming experience. 

  26. I agree with Azzure. This makes more sense for Blizzard’s business model. I for saw another issue with the flat fee system.  Blizzard has said they would not control the market and players would determine the cost of items. Players will always ask for the max if not more then what items are worth. Inflation or high prices of items would flood the RMAH. If prices are high that means less buyers. Less buyers means not many transaction fees. Blizzard wants people buying and selling constantly. In order to accomplish this they need prices to be reasonable and affordable for players. They can’t control the prices so what do they do? I still see people asking for ridiculous amounts of money for items but not many. I think this new model will help keep inflation down and make the RMAH worth using more. Blizzard is happy cuz they are making money and the community is happy cuz items are more affordable. 

  27. It is funny that people seem to argue that 15% means Blizzard will take more of the money earned from an item sale.
    I bet $1.25 would be much more than 15% of the item value in most cases. With a $1.25 price there would be some point where people couldn’t bother to place their items on RMAH anymore, because Blizzard took most of the reveneue (Which I would have preferred for sure. Die RMAH, die!).

  28. It boggles my mind to see how greedy and hypocritical players themselves are. I blame RMAH and any negative consequences that might emerge from it fully, 100%, on the players. Players are the ones that are consumed by greed and that want to sell items from bloody game, players are the ones who wanted in the first place to “buy power”, players are ones who flocked en masse to sites selling top items. 

    As for hypocracy, there was truly massive outcry in August last year when RMAH was announced, where thousands (millions?) of players were rejecting D3, and saying they won’t buy the game, and now before the game is released, we can clearly see that was just a lot of hot air, with loads of players wanting to know how to earn money of RMAH, how to “play” the RMAH, and even large percentage of people coming to this site (which is the largest english speaking Diablo fansite) are willing to rush to inferno as fast as possible, forgoing story, atmosphere and enjoyment of the game for potential of RMAH profits. Or how often have we heard the “dilemma” that so many players are apperantly having, of “when I find great item in MP game, should I give it to my friend/s (provided that the beforementioned friend needs the item) or should I sell it on RMAH for real money?”, which is examplifies the greed shared by so many players, and that same greed makes me believe that players have no moral high-ground against Blizzard in this case. 

    With all this in mind, I truly think that the supposed moral outrage that so many players feel about RMAH and Blizzard, is completely unfounded, and highly hypocritical. Players are placing all the blame for RMAH squarly on Blizzard’s shoulders completly forgetting that they are, in fact, to blame. 

    TL;DR Players are at 100% at fault, not Blizzard.

    I would like to note that this is about the general RMAH topic/issue, and not about the issue at hand, namely the flat fee vs percentage fee.  

    • I agree to some degree. I think none of those people who are now dealing with “diablo 3 economy” had a single thought about it before announcement of RMAH. Now everyone is apes*it about it. Be it, defending it, planning to make a living out of it, or outright hating it.
      But the crux of the matter is – imo the blame should go to players who bought items in D2 in the first place. They were the ones willing to buy virtual goods in a game. So instead of fighting such activities, Blizzard decided to embrace it and get the piece of the action for themselves. Not to mention, how much more widespread the market will be when everyone knows about it… More potential customers! How about those who were buying in D2 and are going to make the jump to D3? They’ll remain unscathed – since the implementation of RMAH doesn’t affect any of them in the slightest – they’ll use the same 3rd party support as they used to in D2. They got accumulated FG and not to mention, third party doesn’t have to add 15% fee to their selling price. So Third Party will still thrive, maybe even raking in more players with low low prices. Wasn’t that the point of RMAH? To weed out those sites?

      • To those unhappy with the 15% fee on items and all the talk of using 3rd party sites.
        You go to your 3rd party sites for your gear but don’t start crying when you credit card is overcharged or worse stolen. At least with blizzard you don’t have to worry about people trying to scam you and  getting a safe fair deal. :mrgreen:

        • Say that to those using those sites, not me. I never did or will spend money on items/boosts in any Diablo game. Official or unofficial – imo it defeats the purpose of the game.
          Also, be it unsafe but way cheaper sources for goods are very prosperous. eBay for example – you can get scammed sometimes, but in many cases you can get things way cheaper and no money go to original producer. Obviously, customers now are protected, but there are cases where people get ripped off ( Besides, lower prices are a strong argument that shouldn’t be discredited. But lets assume that 3rd party won’t have lower prices then RMAH. It will make 3rd party thrive even more, since they will get the whole profit off the item. So how exactly RMAH will defeat those sites?

  29. im a little concerned that 15% might drvie ppl back to other services that provide trading outside of RMAH.
    If any other service does the job for 10% cut ppl will go there.
    (with propably a lack of safety)
    So in the end Blizzard will reduce the fee or loose even more money to other sites.

  30. What a joke… I can’t believe..

    And I can guarantee you that this was planned long ago, Blizzard just didn’t announce it right with RMAH because they knew it will be outrage from players..

    Goodbye >50$ items from RMAH and welcome 3rd party websites. 

  31. I’ll toss my hat in the ring on this one ..
    Most players are not willing to spend upwards of $50 or more for even a truly epic item.
    Due to this, the reality should (should) be that most items will go for a relatively small sum – like $10 or less.
    At $10 and especially below it, a listing fee of $1.25 is pretty pricey: it Discourages People from listing semi-good items on the RMAH (Blizzard probably wants to Encourage action on the RMAH, not Discourage it).
    It would be more civil however to cap the maximum fee they can take for a single listing, say cap it at $15 maximum. This would be the civil thing to do, I would think..

  32. The way I see it, blizzard’s greatest concern will be keeping the money as bobby bucks.  It will not matter to them what the transaction fee is because as long as the funds stay as Bobby bucks its 100% theirs.  They own bobby bucks not you.  They will make it their priority to restrict people from cashing out their Bobby bucks.  They will restrict the number of items a player can sell and discourage large transactions so that it is difficult for a player to accumulate enough bobby bucks to make it worth cashing out.  Their strategy: encourage micro-transactions in order to spread the funds over a large population of players. The fee is irrelevant to them; it is just a tool to manage the system. I know a lot of people have hopes of making money but I think they will find it is not worth it in the end to cash out.  I actually think this is a genius system:  Blizz makes money = long term commitment to games success = beneficial for the people who play the game (instead of people trying to work the game for money).  

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