There’s been a change on the official Diablo 3 site which has been stripped back to the bare necessities. This is something we also saw happen with the official Diablo 2 site.
Now there’s a big “Buy Now” image at the top with a simple new posts listing. Many of the other official sites have been changed in style over the months and the StarCraft 2 site has also been changed to this new format. The other sites for the really active games are now all flashy.
The question is, are Blizzard preparing for something new? Is this being changed now so it’s lower maintenance in the future? Why remove the clickable chat gem at the bottom which has been there since the Diablo 2 days?
The scaling back of an official site happened with Diablo 2 so it could be happening again ahead of something new. Interesting times leading up to BlizzCon.