IncGamers PALs and why they are important

This is not Diablo 3 related but it is related to the site. As some of you may know I look after a lot of what goes on in the background to keeping everything ticking week in week out over the 15+ years Diablo: IncGamers has been running. It’s tough job,  the way we create and digest content is continually changing as Intertube technology moves forward.

An article this week on the PA Report for me was an interesting read, it shows that all web publications are in the same boat when it comes to keeping their sites running and providing fresh content and new features. The article entitled Ad-blockers, the games press, and why sexy cosplay galleries lead to better reporting explains the issues Elly and I face when it comes to the websites and I would urge everyone here to check it out as it highlight the problems and dilemmas we face every day when running this website and others on IncGamers.

Many years ago we introduced the PAL system on the network so that you could have a direct impact on what we could produce for the community. Since the system launched thousands of you have chipped in and it’s been a massive help in keeping everything ticking.

During the .com crash in early 2000, I remember the problems we had when the bottom fell out of the advertising market. At that point the towel was almost thrown in, but Elly was determined to keep Diabloii.Net (as it was known then) online, she was so passionate about this community and the Diablo franchise. She dipped into her own savings and sunk 20K into keeping the site online for over a year to cover hosting costs and other admin stuff essential to keep the site online. It was a tough time and many of the PALs really helped ease the burden. All of us are super thankful to all the PALs.

This is not a plea for more PALs, sure it’s always super helpful when people do support us, it takes a lot of pressure off and gives us more time to create more features and content for you all to consume. All the funds we raise go directly back into the content, features and writers, so the more we raise directly, the more writing we can push out or new features we can start working on. This type of direct support is simply fantastic, we are a really small team and I think many of you would be surprised at the hours we put in every day.

In an ideal world this site and others on IncGamers would be completely ad free, we would love it to go that way. But as the article points out, that is easier said than done. Do take a look over the PA Report article, it will hopefully open a few eyes to how sites work, fund themselves and solutions to make game related websites more informative and feature-packed.

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26 thoughts on “IncGamers PALs and why they are important

  1. Guys to help out the site right click the little ABP icon (firefox)on the lower left of your screen or chrome in the address bar and click ‘disable on”. Do the same for Really easy to do and helps out the team!

    • and in the mantime loading the site becomes much slower than it already is, and running an additional risk of having a banner or an ad carrying something unwelcome into our systems that even a sturdy AV might miss.

      no friggin thank you. there’s more than one valid reason people choose to disable ads, and it’s much bigger than simply how annoying they are.

      • In addition, some ads are completely in appropriate. Singles ads, with pictures of women… daddy, why are the girl pictures on your screen… and this is tame compared to some ads.

      • We work incredibly hard at making sure ads don’t deliver anything dodgy to anyone. I think the last time that happened was 2005. Since then we have worked with reputable partners and direct sales where we control the ads.

        Not every AV proggy catches everything but they have come a long way on the past 2 years and in conjunction with google detection it is becoming a problem we have to worry less and less about. The argument doesn’t really hold up any longer.

        If you consume content on a site and use its services we would hope that people would feel moved to contribute in some way. If you really hate ads, then become a PAL, we offer that, most sites don’t. It’s a win for everyone. You get ad-free (plus other perks) and the website stays online.

        Perhaps read the article again, break down the maths and you’ll see the problems sites have with users blocking or not contributing in some way. For the price of a bottle of coke you could remove ads and help keep the site online at the same time.

        • become a pal for what? most people you are talking about dont even care for diablo anymore. seeing as this site has been around for so long (when diablo was still hot) and actually seeing 25% of news posts beeing about fan art or cosplay you can imagine the audience you have to cater for, the left overs.

          Its certainly not incgamers fault that their prime title simply just didnt deliver what everyone on the internet did expect it to. as much is hate to say it, the creators of D3 just ‘failed’. they know it, you know it, we know it. its just as it is. you guys would know the best how many hits you get but checking your forums tells me theres hardly anything going on in the diablo universe.

          • Well their supporting tools are the best I’ve seen and the friends and knowledge one can gain on their forums are damn helpful to me. If I had a job then I would become a PAL supporter. Sure D3 may have sucked, but us D2 fans stay for the hope of light from the heavens lol.

        • Oh, the mind of the entitled. You don’t contribute anything to this site if you block all their means of getting profit from your page hit. Unless, of course, you’re talking about all the original content you post to make their website a better place. …Can I see?

    • lmao! But seriously I’ve loved this website since i first found in back in 2000. I consider it a damn honor to even be here to help them. I Plan to help even moreso in the future.

      Much love.


  2. Hmm,… maybe it helps when I say words like boobs, ass and… this way, we go up on Google and the site works out.

    No, just a joke. I know how hard it is. I founded and we have 7 years later still those problems with adblockers on

    But what is the real problem? You will never find a way to explain people, why they should disable adblock, when in the same time the site slows down, or they got some strage cookies or ads “forever”. Whenever I tried to explain people, in the same moment our distributor popped in a advert with sound, noise, stupid videos, you never wanted to see… I never had an idea to bring this to base 🙁

  3. Proud member of this site sinde late 2000, early 2001, way before the big forum charsh. Even more proud PAL since 2012, a few months before the release of D3 I believe. Will continue to support this great site and the wonderful job you guys (and gals) are doing for many years to come, D4 or not!

    Keep up the fantastic work, Rush, Flux, Elly, Zappa, Xanth, Azzure and the rest of your wonderful admins, moderators and the rest of you posters.

    It’s acutally mindblowing to think, but I just realized that is the oldest site I have been frequently visiting since I first got online in the mid 90’s! Before google, before youtube, before anything else, there was This site will ALWAYS be my home, no matter what

    Love and respect to all of you!

  4. Elly put in 20K of her own money to keep the site alive? That’s crazy awesome. Hope she didn’t have to go on a ramen diet though.

  5. I echo most of the sentiments above. I have been visiting since days and became a PAL shortly after release of D3 because these forums helped me so much in the early months it’s not even a matter of repaying the debt – it was just an awesome extra experience along with playing. I would game for hours and then spend another hour or two on the forums afterward when I knew I should be sleeping. Just awesome.

    Continued best of luck and I really hope to help contribute to the site more as the months come and go.

  6. I never minded about ads, and I still don’t about normal newspaper like ads, but I became so sick and tired of all those roll-over things that I looked for a way to sort it out. My AV package works wonders (Kaspersky) to block ads.

    I think to remember that this site has them roll-overs as well.

    The whole ad thing is just becoming a thing of the past. People don’t want commercials that interfere with their experience all the time. Not on TV (hoorah for interactive TV where you can very easily pause, record and look back) and not on the internet.

    The membership thing is really nice, but who needs priority on beta keys. I paid 60E for a beta last May 😉

  7. It pains me to see so many people justifying their use of adblock and denying any sort of contribution. If you care about a site more than just the content they provide, then there is a real reason to lift adblock or to donate.

  8. sorry i was IncGamers PAL for 1 year and i wont be paying for it agian, how ever i took away addblock for incgamers, but iam only here now ones a month if not less.

  9. I don’t use an adblocker, because I know that websites are financed by ads.
    That being said, I do surf with Operra and have javascript, plugins and animated images disabled by default. I only enable it on sites that need it for some feature I use. This leads to many ads not being displayed but I don’t care. A good ad should have static images where Flash and scripts are disabled.
    If you want to advertise, please do not used animated stuff. It makes concentrated reading very hard and it’s annoying. What’s even more annoying are popups, pop-unders, “spy-ads” (like amazon) and ads that make any form of sound. If I see or hear ads like that I have to ask myself “What the heck is wrong with you people?”. It’s like you want me to use adblock.

  10. Ill be contributing via PAL as soon as I get home. I don’t play much any more, but I’ve been visiting this site since D2 was in beta. Elly, Flux, thank you for everything you’ve given me the last 14 years.

    Love and success your way.

  11. I’d agree to support you but last time I did, I didn’t got the PAL status and my mail and PM got no answer. Is this bug fixed ?

    • KoKo, this happens with some email addresses tied to Paypal. If that does happen all you need to do is PM either Elly of me and we will sort it right away.

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