Diablo’s Fifteenth Anniversary?

Kotaku has posted an item talking up Diablo’s 15th anniversary and pointing out the lack of any commemoration of this sacred date by Blizzard. I saw some similar chatter about this in the forums, but there’s one problem. Diablo’s 15th anniversary was a month ago. Rush posted news at the time, but the wikipedia article date (taken from an interview I conducted for the Diablo Podcast) is incorrect.

Of more interest is this bit, from the Kotaku article:

There’s no mention of the anniversary on Blizzard’s site, and it doesn’t look like the company did anything special to celebrate. It might be waiting for the game to turn 20, though you’d imagine with the third title on its way it’d be the perfect reason to promote it. I thought it might do a little something, considering the lengths it goes to for April Fool’s Day.

They may indeed celebrate something for the 20th, but I don’t think it’s real hard to figure why they didn’t do anything for the 15th, since it’s the same reason they relegated Diablo to about 8 seconds of “we removed the terrible claymation idea” in their 50-minute video celebrating Blizzard’s 20th anniversary. The fact that all of the people intimately involved in the creation of D1 and D2 have long since left the company (many under strained circumstances) is the key issue, but we don’t know how much of Diablo getting shut out stems from spite and bitterness, and how much comes from a lack of memories in a company where 95% of the employees came on post-WoW.

If you’re wondering how Max Schaefer felt about the Blizzard 20th Anniversary celebrations and the way Diablo was presented in them, you can hear it directly from his mouth in an interview I conducted for the Diablo Podcast in April of last year. The topic was addressed around the 34 minute mark of the show, or you can read it in the transcript.

Quick finding tip: search for an eight-letter word commonly abbreviated as “BS.”

Tagged As: | Categories: Blizzard North, Community Relations, Ex-Blizzard


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  1. Wow, this is actually the first great post I’ve read on here.  This completely cements my dislike for what is only in name Blizzard.

  2. Look at the @Diablo twitter feed. They do have something planned for the week after. But all said and done, I agree. A reason behind their taking sooo long is probably that some 3 other games are always “in development” alongwith D3, in which D3 has always been the dark horse, and its become top-priority after they realized its just taking too frikking long.

    Im thankful that atleast D3 is their “priority product” now, the one they’re gearing to push out of the gate.

  3. Flux, Blizzard in fact pre-celebrated Diablo and it’s 15th anniversary during BlizzCon 2011 already:
    Shortly before, the Korea issue came up (Sept 23, 2011), and suddenly their whole marketing for Diablo 3 went down the crapper. That’s why each and everything about the game and it’s release (date) is completely off-schedule now.

  4. #Diablo15 year anniversary is in 9 days! (We have a little something fun planned for the week after.) How are you going to celebrate? ”
    from Blizzard’s twitter. I take that pretty much kills the whole news article 😀

  5. I hope it’s again a puzzle, just what they did with the daily website teaser prior to the Diablo 3 premiere during the WWI 2008. A release date puzzle would fit perfectly as “fun thing”, and it would be the answer I’d expect from Blizzard with regard to all the hot speculations around this date during the past months. ^^

  6. Blizzard haven’t done anything major because their stuff are on holiday. They should have thought about how they’d celebrate the 15th anniversary of the game before they released it on New Year’s Eve. Or thought that they released it on New Years Eve… Since it seems Blizzard and Flux disagree about when in fact Diablo was released.

    But like others have said, some intern who had to work over the holidays did a small update about it on Twitter.

  7. Any idiot can publish anything on the internet.

    His dates are incorrect, his theory is incorrect and this whole website smells like a trolling cave.

    To be ignored.

  8. As others have stated it wasn’t forgotten, it was just delayed to ensure quality. (I’ll be here all weekend!)
    When did this whole controversy over the release date start?  Has it always been this way?

  9. Do they do something for every multiple-of-five anniversary of Starcraft, World of Warcraft, Warcraft 1-3, Diablo, Diablo 2, and Blizzard itself?

  10. Just think about it. No game will be released on New Year’s day (no stores are open to buy it). The 15th anniversarry was in November. As someone pointed out when we posted it, they had the game for their birthday at the end of November. I have no idea why the date has been moved by Blizzard to 1st Jan, it is pretty odd.

    • I played it during Christmas break so it had to be before Christmast and it won Gamespots Game of the Year for 1996. Metacritic have the correct release date also.


      Even wikipedia had the date as 30 Nov 1996 until someone altered it on 1 Dec 2011 after Blizzard announced their legacy titles and put Diablo 1’s release date as New Year’s Eve.

  11. I didn’t understand why Blizzard didn’t celebrate the real anniversary back in November.  I know it released over a month ago because I played it throughout the christmas period.  I still don’t know why they are celebrating it nearly 2 months late.  I don’t recall them messing it up on previous significant anniversaries, or even if they acknowledged it.

  12. The correct date is December 27, 1996. 

    The End.

  13. hmmm… i know the answer , BS = Buckshot! right!?… Right?…

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