Diablo: Immortal Reveal Taught Blizzard a Lot of Lessons


Diablo: Immortal Reveal Taught Blizzard a Lot of Lessons

The response from fans when Diablo: Immortal was revealed at BlizzCon 2018 was chilly, to say the least. The company’s response to widespread backlash from the community didn’t help things much either. But Blizzard Entertainment president J. Allen Brack said that the company learned a lot from the incident.

In an interview with IGN, Brack admits that mistakes were made, and that the company learned a huge number of lessons.

“I think that one of the things that we failed to do was to really help articulate that we are a PC gaming company and that we’re going to continue to be a PC gaming company,” he said.

The Diablo Immortal reveal, which saved as the final announcement at BlizzCon 2018, left fans feeling slightly betrayed and let down. With various other PC games going to consoles and no word on Diablo 4’s development, many felt that the company was looking to abandon the PC platform.

Brack responded to these concerns by saying, “We started our journey in ye-olden times as a console company, and then we migrated to PC. And in the last few years, we’ve moved Diablo 3 to console, we’ve moved Overwatch to console, we’ve moved Diablo 3 to Switch. And those have been good things, that I think a lot of people have resonated with. But fundamentally our roots are PC, a strong PC game company, and that’s not going to change.”

However, he admits that the company didn’t do a good job of articulating how Diablo Immortal is a “neat thing” the company is doing in addition to its ongoing PC game development. He makes it clear that bringing Blizzard’s franchises to mobile doesn’t mean that it will stop making games for consoles and PC.

“So that’s probably the biggest lesson: not double underscoring that piece and taking that for granted,” said Brack.

He explains that it doesn’t make sense to anyone at Blizzard to suddenly stop working on PC games, or that there’s no future in them.

“That’s not our view at all,” Brack concluded.

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    8 thoughts on “Diablo: Immortal Reveal Taught Blizzard a Lot of Lessons

    1. Was there no better questions to ask? Sorry for being negative but what what a sorry excuse of an interview. No one cares about what mistakes they made because frankly, they cant be undone. Diablo Immortal as a mobile only release is and will always be a terrible idea.

      • you’re clueless

        its not about undoing mistakes — its about learning from them and not making them again

        and its a good question because it gives him a chance to respond with this …

        ” ‘I think that one of the things that we failed to do was to really help articulate that we are a PC gaming company and that we’re going to continue to be a PC gaming company,’ he said.”

        ” ‘But fundamentally our roots are PC, a strong PC game company, and that’s not going to change.’ ”

        which is what we all hope for — and it givees hope for BlizzCon 2019

    2. Blizzard: “We have many of our best developers now working on new mobile titles across all our IP’s”

      Yeah, say whatever you want in an attempt to plug the hole in the dam wall. Truth is, you had every intention of abandoning the pc platform until this overwhelming backlash. Still.. we’ve seen nothing of these “multiple projects” as yet and its been over 6 months.

      • We’ve seen nothing of anything, not even Diablo Immortal, which according to NetEase is finished.
        Will I give Diablo Immortal a fair chance? Yes.
        DO I expect to like it? No, I dislike controlling any game without controller feedback (like a mouse, keyboard, joystick, d-pad, etc). A touch screen has no feedback other than the friction of my fingers on glass…ugh.

      • “Still.. we’ve seen nothing of these “multiple projects” as yet and its been over 6 months.”
        LOL, what ? have you never heard of BlizzCon ?
        OBVIOUSLY they’re going to wait until then to reveal them
        utter cluelessness

        • James, take alook at previous blizzard announcements.

          Off the top of my head, Diablo3:RoS was unveiled at Gamescom 2013. I’m sure they’ll be others. i just cant be bothered to prove you even more wrong.

          Now more than ever if Blizzard wished to pacify their playerbase, they’d be looking at showing us something before a full calendar year had passed.

          Back in your box.

    3. The only lesson I care about is the big one:

      Diablo 3 is a terrible ARPG. Diablo 3 on mobile devices, aka Diablo Immortal, is just a waste of time as far as I’m concerned. And having it be a ‘big’ BlizzCon announcement was just dumb and ill-informed. If we got it as a press release or something maybe I’d be into it but the fact (opinion) remains, Diablo 3 is a terrible ARPG. The franchise is (was) the gold standard for ARPGs, it needs to start acting like it again.

      Diablo 4 needs to be nothing like Diablo 3 save for the animations and artwork which were quite gorgeous. In a nutshell, they need to put RPG back into ARPG to revive the franchise. I’m not interested in another super linear action game with terrible storytelling.

    4. Im pretty sure they won’t reveal d4 this year, maybe a d2 remaster imo nothing else but d2 remaster would be sick as fuck so im happy with it but d4 will be like diablo 3 all over again so im not expecting much anymore

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