Last week, Bashiok used @Diablo to muse about “some fun ways to release artwork I?ve procured.” Looks like he thought of something:
The page has around 540k “likes” right now, so clearly there’s some clicking needed. If you’ve got a Facebook account you can help out, and while I hate to sound like some piece of Zynga whoreware, especially since I use FB as seldom as possible, I recommend that you go like it and spam the link to all of your friends! Look at it this way; Facebook is usually used to spam crap games involving big-eyed horses growing lima beans, so it’s our duty to use the service to promote a game that’ll actually be worth playing! (Someday. Hopefully…)
Update: Details of what we’ll get per 25k clicks were fleshed out via a forum post.
And another from @Diablo:
How many new arts/screenshots can we expect for every 25k ‘Likes’?— Nagatieu
2-3. Right now we’re getting about 3-5k new ‘Likes’ a day, so even if it keeps the same pace we’ll be releasing art. —Diablo
If the 4k likes per day keeps up, we should see a new screen and artwork about once a week. So why not just have a weekly artwork/screenshot? Because that wouldn’t leverage social media for marketing!