Blizzard has released a thirty-second Diablo 3 Console Television Commercial for the Diablo 3 console. It’s laden with sexual innuendo and cosplay, so what are you waiting for?
I don’t pay much attention to console game marketing (or watch much TV) so I have no idea how common this is… but can anyone speak on the marketing approach here, as compared to other games? For Diablo 3 console commercials I’d have expected more visuals and a big-voiced narrator saying something like, “The fastest selling computer game of all time! The game of the year! The biggest sequel ever from legendary developers Blizzard Entertainment… is now on the console! Play with up to four friends on the same machine, enjoy countless new console-exclusive features, blah blah blah…”
Of course you can debate the veracity of those claims, but that’s true of every commercial. My point is that I’d have expected more dignity and majesty and presentation — playing Diablo 3’s success and long history, the pedigree of Blizzard as a computer game designer that doesn’t usually stoop to producing console titles, etc. This Diablo 3 ad and the other viral ones we saw previously could be a commercial for any low budget indy game you’ve never heard of, and they don’t seem to make any effort to leverage the power and fame and renown of the developer of the game series in question.
Update: Since many people references the old D2 TV commercial in comments, click through to see two from D2 and several from last year before D3’s launch, for the sake of comparison.
Diablo 2 Pre-Launch Commercials
Diablo II: It’s Everywhere
Diablo II: Cinematic Excitement
Diablo 3 Classic Pre-Launch Commercials
Diablo III: It’s Not Safe
Diablo III: Evil is Back
Diablo III: End of Days
Comparing these older ones to the new D3 console, it’s pretty clear that whether or not the current console market is a bunch of horny couch-dwelling Bros, the ad agency Blizzard hired to market the console certainly thinks so. One point to note; actual gameplay footage for the console! None was seen in any previous D2 or D3 TV spots (just lots of cinematic clips).