According to an “unnamed source”, Blizzard’s next title will be a free-to-play game. According to the source, Blizzard want to continue with the subscription based models but expand further into the “freemium” market. Blizzard has been testing the waters with World of Warcraft’s free-to-play version which allows players to play until level 20 for free, and now that WoW numbers are in decline and the market has become more competitive, they will be looking to expand their options.
It is not known what that title will be, whether ‘project Titan‘ will be part of the new freemium approach or if it’s the other title they have in the works that will be free-to-play
Source: Develop via IncGamers.