We’ve all enjoyed“looks for likes” feature, with a couple of new Diablo III images for every 25,000 “likes” on the Diablo facebook page. Obviously Blizzard was trying to get Facebook users to advertise Diablo to their friends via Facebook, but at least we were getting something for it. They’ve grown a lot less subtle in their “advertise our stuff for us” efforts though, as this blue post about a new Twitter initiative demonstrates.
This campaign is already in progress, so buff up your Twitter account now and join the battle of wits, words, and whimsy!
- Diablo: http://Twitter.com/Diablo
- Warcraft: http://Twitter.com/Warcraft
- StarCraft: http://Twitter.com/StarCraft
I debated posting this since… what about it is newsworthy? We’re just supposed to throw Blizzard’s game hashtags into our tweets and then um… what? I guess we win the same prizedo.
I’m fine with helping to promote Blizzard’s games—that’s pretty much the entire purpose of this website, when you get down to it—but do you guys think this Twitter hashtag initiative goes a step too far into blatant promotion for the sake of blatant promotion? Shouldn’t they be paying us if we’re all going to spend our time Twittering and Facebooking ads for their products? Will there be discounts for fans who send them the most traffic? (I think we all know the answer to that question…)