A few days ago, major gaming sites reported that Activision Blizzard were returning to this year’s E3. Last year, Vivendi and Activision withdrew their ESA membership and E3 altogether, however despite Activision Blizzard being listed by the ESA on the exhibitor list for this year, today Blizzard confirmed they will not be attending the event. IncGamers contacted Blizzard to find out why they have decided not to attend. Blizzard’s Bob Colayco told us:
It appears that BlizzCon and the Blizzard Worldwide Invitationals could remain the main events for new game and expansion announcements, including hands-on gameplay. Over 15,000 Blizzard fans attended BlizzCon which was quite an achievement.
This year’s E3 is an attempt to return to prominence and spectacle, after two unsuccessful low-key years. Also note that Activision is confirmed as an attendee and will be showing Guitar Hero and their other popular titles. Which makes their partner/property Blizzard’s “talk to the hand” a little more surprising.