Blizzard keep Battle.Net name – Long Live Battle.Net


Remember that strange decision made by Blizzard to ditch the Battle.Net name and move over to the Blizzard App? Well, Blizzard has had a change of heart.

The only difference now is the new Battle.Net logo which includes the Blizzard name.

When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.

Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.

Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.

We appreciate your feedback and look forward to many more years of bringing players together online.

Thanks PC Invasion.

Tagged As: | Categories: Battle.net

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  1. Wonder why they are so hell bent on making sure their name is attached to the Battle.net name? Is it because they are trying for some free advertising with the amount of new customers who will be pushed onto their platform with Destiny 2? Or are there some kind of trademark concerns with “Battle.net” being a bit vague in todays market?

    • From their explanation before, it’s because people who grew up on Diablo 1, Wacraft 2, Starcraft, etc, get and understand battle.net explicitly, largely because the matchmaking was inside the game, and visible.

      Now that they have made the matchmaking largely invisible, and Battle.net isn’t referenced in any of their latest games, calling the external app Battle.net still was confusing to new people picking up Blizzard games.

      Think of it like Steam; people play plenty of games on Steam that aren’t made by Valve. So when people played Blizzard games on Battle.net, there was confusion over who owned/ran battle.net. Or at least, enough confusion to worry bigheads at the top.

      So, this is just yet another decision made by stupid money-grubbing Activi$ion that wants to make it crystal clear that Blizzard owns Battle.net so there’s no confusion for even a single person. That’s basically what this is.

      • Your explanation was fine without the giant leap to anti-Activision stuff at the end. There’s nothing to say that any of those decisions were made outside of Blizzards own marketing department.

        • Nothing except long-term experience with the company, you mean.

          Ativi$ion pushed for the name change. Blizzard pushed back, using community response as quantifiable data that Activi$ion could understand. A compromise was settled on.

          The icon? Not really that bad. But having to refer to it as “Blizzard Battle.net” every single time it’s ever written in text is stupid. Blizzard would never have done it if it wasn’t a compromise with their bosses. They’re smarter than that.

          • Did I miss a news article somewhere? Because there isn’t a shred of evidence I’ve seen that Activision had anything to do with it. Hate them or no, you can’t go assuming that because a bad decision was made that they are immediately responsible for it.

          • Sure there’s a lack of evidence. But there’s a lack of evidence otherwise, as well.

            As I said, my opinion is based in long-term experience with the country as well as seeing the countless changes and effects that have taken place before/after the acquisition.

            You’re right, I can’t prove my suspicions; yet I still believe them until proven otherwise, because of past exhibited behavior.

            Perhaps I’d just rather call a spade a spade.

          • Experience with the *company. Can’t find an edit function. =P

  2. This Battle.net (fiasco) is in the same situation as the (bad) decisions made for Diablo3:

    A whole new generation of developers/managers who had no attachments to previous Blizzard’s successes, thinks they can change anything and everything so that Blizzard’s success would continue as before.

    They *think*.

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