Blizzard breaks silence on forums – “We hear you” [Updated]

Blizzard breaks silence on forums – “We hear you” [Updated]

The official forums have been crammed with complaints and grievances since the Diablo Immortal announcement and the Blizzard Blue team has been rather absent until today.

Posts were made on both the US and EU forums today and it’s pretty much what you would expect to read at this stage.

We want to start by saying we hear you.

Since the moment we stepped into the office on Monday, we have been discussing everything Diablo non-stop. We’re fully committed to listening and engaging—so please keep the constructive feedback coming. Our primary focus right now is poring over that feedback to inform internal discussions, and we’ll follow up with further thoughts as soon as we can.


Hey, everyone,

We just wanted to let you know, there are still ongoing discussions as we’re studying your feedback; stay tuned for further thoughts.

We’d like to seize this opportunity to comment on something that’s important to us. Nobody is ‘deleting negative posts’ (just look at the first pages of the forum). Actually, we have been diligently poring over ‘negative feedback posts’ these last days as they are really useful for our reports. We read every thread, every sentence and we relay your sentiment so that informed decisions can be made. Personally, I must admit it’s frustrating to witness disappointment, while the future for Diablo is honestly so awesome. You are still missing important pieces from the bigger picture right now and there’s a reason people are repeating the ‘multiple projects’ line. 😉

However, posts that might be deleted are, as always, posts that ignore our Code of Conduct and that would hinder the forum’s purpose as a communications platform: troll posts, harassment posts, low-effort and meme posts, posts with profanity (masked or not), advertisement posts or spam posts, etc. Those posts help no one.

So, please (please!) keep sharing your feedback and be as articulate and civilized as you can. This forum is your stand, your choice to make your voice heard (and every voice matters). Use it wisely and constructively.

The official forums have been mental since Diablo Immortal was announced and frustrations have only grown because there has been no response from Blizzard. Of course, we are not surprised by this, the Diablo CM team are not exactly proactive on the official forums and it will take some time for upper management at Blizzard to figure out what to do next.

Update: A further post appeared on Reddit.

Appreciate the thoughtful, well-constructed discourse. 🙂

We really are reading everything. The good, the bad, the ugly; for me, that’s part of the job. We’re not speaking up just yet because there’s a lot for us to discuss internally first. The conversation (and our subsequent follow-up) isn’t going to happen overnight. We’re a pretty big company, and a lot of people are involved in these discussions.

I know every day can feel like an eternity on the internet, but it’s a blink of the eye in the office and there’s a lot to do. I won’t ask for your patience, but I have two things I want to impress. First, this whole situation and all its facets are our top priority. Second, our communications team (myself included) is heavily committed to ensuring your voices have been heard.

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    6 thoughts on “Blizzard breaks silence on forums – “We hear you” [Updated]

      • Yeah, this final bit of the Reddit post rather shot the whole exercise IMO:
        “Second, our communications team (myself included) is heavily committed to ensuring your voices have been heard.”

        So the communications team are the ones doing all the listening, not the people that actually make the decisions.

        • To be fair that’s normal in any company that gets large enough. If you had the people who were doing the actual work stopping to listen to every piece of feedback they would never actually get anything done. That said, even if the communications team is doing their job properly, filtering out the nonsense, delivering 100% useful or at least constructive feedback, it wouldn’t change much most likely. Blizzard has chosen to target a different market, there’s going to be backlash, but outside of something astronomically large in scale happening to the company they aren’t going to change their minds. Have to please the shareholders and mobile is the biggest cash cow for gaming right now.

    1. “[…] it can open that franchise and other franchises to a global audience […]”
      That’s a direct quote from the latest ActivisionBlizzard financial call and it sums up their vision for the future of the Diablo franchise pretty well: Even further into D3’s direction – as far away as possible from the presentation of D1 and the gameplay quality of D2. This is why we shouldn’t get our hopes up for any of the new entries to the series they may be referring right now.

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