Battle.Net has now been renamed. Now Just Blizzard

Back in September last year, Blizzard revealed they were going to rebrand Battle.Net to avoid any confusion over branding and everything would now simply be called Blizzard. Well, it’s finally happened.

It’s sad to see Battle.Net go, it’s been a huge part of Blizzard gaming from the start, especially for Diablo which prompted its creation for Diablo 1. Well, it’s gone now and the Battle.Net app is simply labelled Blizzard.

In case you were wondering why this has happened, here’s the note on this from last September.

W’re going to be transitioning away from using the name for our gaming service and the functionality connected to it. technology will continue to serve as the central nervous system for Blizzard games—nothing is changing in that regard. We’ll just be referring to it as Blizzard tech instead. You’ve already seen this recently with things like “Blizzard Streaming” and “Blizzard Voice,” and more changes are on the way.

When we created, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.

We just wanted to make sure everyone was aware as we moved forward with this change over the next several months; we’ll provide any relevant updates as the transition progresses.

Farewell Battle.Net You will be missed.

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  1. Good bye B.Net. Hello Blizzard trash.

  2. And soon Activision will post: ”we at Activision no longer see the point in maintaining the blizzard name as it leads to brand confusion. Everyone knows Activision as a whole produces quality products and in no way milk our fans for all they’re worth. Please look forward to Call of duty: infinite overwatch out this summer!” RIP BNET

  3. RIP Battle.Net
    Some of my best video game memories were on Diablo 1, Starcraft 1, and Warcraft 3 B.Net. Damn even remember hitting rank #17 on Warcraft 3 solo.

    • The brand suffered from the stigma of being a FREE multiplayer service. I’m convinced we’ll see why this had to be discontinued in future games.

  4. A few months ago they were going to rename “Battle.Net” to “Blizzard.Tech” lol.

    Guess now it’s just “Blizzard”. I think they have way too many people hired for other things than “making great games”.

    I wonder if Blizzard will ever “implode” and then a handful of the left over employees will create a new studio lol. Then again, maybe Blizzard is “too big to fail” for the time being at least.

    • Some have. BonFire Studios.
      And I’m calling it now… The whole video game industry, not just Blizzard, is shooting itself in the foot. We’re going to see a crash equal to or greater than the Atari collapse. Too many AAA developers have caved to the lowest denominator and put out too many major releases devoid of any depth or character opening the door for something else entirely to redefine the past time. Also, I’m rapidly losing interest in the industry as a whole. I guess Video Gaming turns out to be a lot like music. How much Jazz and Disco is still at the top of the charts? Similarly, how many turn based RPGs are dominating the top 10 list this year or announced at E3? Even FFVII remake isn’t going to be turn based.

      • I miss those days when Bach was at the top of the charts lol. I’m telling this since 1787: the world is going to shit.

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