We posted news about the Battle.net Battle-Tags last week when the new feature went live, and there were a lot of comments, but mostly relatign to Azzure’s comment in the OP about the non-unique nature of the names. As some time has passed and many/most of you guys have had a chance to create one… how did it go?

    I bring the topic up since I just tried to make mine (I was forced to in order to log onto a newly-enabled D3 beta account) and my first two choices of names were denied. I must have picked a ban-list name, right? BobbysEyes or something? Actually, I tried to use Fluxasaurus. Yes, it would have been a stupid name, but for some reason a dinosaur-themed name popped into mind as I sat there, staring at the log in page.

    Confused by that rejection, and wondering if “Flux” was the banned word, I tried another nickname with “asauras” after it… which was also denied. There’s no explanation of course, just a link to the Battle Tag Naming Policy page, which is painfully vague. Along with the obvious no-nos, there are a ton of other very gray-area type prohibitions, some of which include names that:

    • Have any racial/ethnic connotations.
    • Are inappropriate references to human anatomy or bodily functions.
    • Insultingly refer to other characters, players, Blizzard employees, or groups of people, be they in the game or external.
    • The names of any customer support representative or employee of Blizzard Entertainment (Both real names and aliases.)
    • Are mildly inappropriate references to human anatomy or bodily functions.
    • Are references to illegal drugs or activities.
    • Have neutral or positive racial/ethnic/national connotations.
    • Are otherwise considered inappropriate for the game world.
    • Are trademarked/licensed by a company or an individual.

    So basically, anything. It’s not as if any of us know to avoid the real life and online names of thousands of Blizzard CMs and CS people around the world. Much less every sexual reference, trademark, racial slang, etc, in every language on Earth. As much slang as humans create, it’s a pretty good bet that your online name, the one you use right now, has some sexual or obscene connotation. Go look it up on Urban Dictionary, and be prepared for the depressing results — and that’s just English language slang.

    We just have to hope that Blizzard won’t take their own rules all that seriously, or else the banned names list would be absurdly and obnoxiously long, especially since it can only grow longer. (TWSS.) What if Coke trademarks a new type of sugar water next month? Can they petition Blizzard to force all the users with the same name, or one fairly similar to it, to change?

    Since I didn’t mean to hijack my own thread here, I’ll double back. I posted this since I was curious about the general Battle-Tag experience. Have you guys created your Tags? Was your first choice banned for no apparent reason? Do you think it’s a useful feature? Does the random four digit tacked-on number ruin the coolness?

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