Bashiok Comments on Store Release Dates Again

It’s been quite funny watching the Best Buy story unfold on gaming sites in the past 24 hours.  When we added the story here yesterday, a lot of sites picked it up and ran with stories that pretty much stated the game would be out in February and that the date looked final. The news went all over the place but unfortunately most news items indicated that Best Buy must have had some inside source due to the rather bold midnight opening poster.

Since the Best Buy picture surfaced it looks like other retailers have joined in the release date Bingo with sites like Gameplay adding a February 3rd date in the UK and even Target hedging their bets for 7th February. Bashiok responded yesterday with his “lol” tweet which clearly indicated Best Buy are as much in the dark as you and I. This simple tweet seems to have gone conveniently unnoticed by gaming journos.

Bashiok posted again today just to make sure the internet has finally got the message…

Diablo III does not have a release date. Any store or person claiming otherwise is guessing.

The release date speculation must be getting tiresome for Blizzard PR, and it’s just as well this surfaced at the weekend, or the phones at Blizzard PR would have been ringing off the hook.

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15 thoughts on “Bashiok Comments on Store Release Dates Again

  1. So, the poster was real, the release date not, pretty much what anybody with working brain guessed.
    Still hoping for February and expecting March release.
    btw, insomniacs FTW! Three first comments in one night.

  2. Best Buy and other stores can post all the release dates they want… Until it comes straight from a Blizzard press release, it means nothing…

  3. “The release date speculation must be getting tiresome for Blizzard PR”

    Evidence that waiting for the release date is pretty tiresome for the fans too.

  4. I don’t think this game will come out before 31st March.
    That’s a shame as I saved up few days of holidays and now that financial year ends in UK I will have to use them before d3 comes out 🙁

    • Thats too funny.  Imagine us farming on inferno, this place is a ghosttown, and bashiok is still going, “There is no release date! No news is good news.” And some blizz janitor peeks his head in bash’s cubicle and says “bro, the game is a month old, move on”.

      • That’s basically what happened with the beta start, as people were playing in the F&F for several days, and releasing screenshots and movies, while Bashiok kept saying it hadn’t begun yet.

  5. Lately, it looks like Bashiok needs two-three attempts at conveying some meaningful, ~unequivocal information.
    But that’s OK, our patience is unmatched. It actually has to be.

  6. It actually is not unequivocal, especially knowing Blizzard’s tradition of using double meaning, triple meaning and zero meaning words. If you are asked for a confirmation or a denial, as a CM, and you do decide to answer those requests, there should be no room for interpretation. He should know by now that anything short of “yes” or “no” will make speculations go rampant. And actually, sometimes not even that is enough.
    But Bashiok is not so naive as to not know that. His answer was like putting out fire with gasoline and he knew it. Not so many “WTF Korea RMAH RGB” posts the past two days, are there ? 🙂 Eventually he explicitly denied it, which he should have done in the first place. But leaving hype feed off of itself is the way to go, it seems. 🙂 It’s not so hard to cut some rumors short, especially with this game, which has become a legend (not necessarily in a good way) before even being released.
    If you ask me, the first unequivocal thing in this story is the picture itself. It simply discredited itself on so many levels, it’s not even funny. 🙂

    • If they’re lying (zero meaning words you say) making it a yes or a no won’t change anytihng…

  7. Zero meaning words is not lying. It’s neither confirming, nor denying. Chilton’s answer when asked to confirm or deny Pandarens in WoW is an example.

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