DevelopMag.com has an interview with Activision CFO Thomas Tippl, discussing the impact of their recent merger with Blizzard. It sounds like some of the Blizzard sales force is going to be laid off due to redundancies, but they don’t have any game-related intrusions planned into Blizzard’s operations.
How much autonomy is Blizzard going to retain – and is there scope to use Activison and Vivendi’s licences within that division?
Thomas Tippl: Blizzard has established the most successful business in all of video games. It’s not like we need to go there and fix something. Blizzard will continue to operate as they have done in the past – fairly independently.
They have a top notch management and development team and we have a very high degree of confidence that they know how to run the business and a track record to prove it. In addition, they have an extraordinarily strong product pipeline, with Starcraft, Wrath of the Litch King and Diablo 3.
It’s tremendous, and it would be a big mistake for us to distract them with new ideas. But there are some opportunities we will be exploring, especially relating to their expertise in Asia. If you consider that Guitar Hero is not in Asia yet and that the only way to create a business there is figuring out ways to work in internet cafes, etc., we hope to benefit from their expertise