This has been discussed a lot in the past, mostly regarding the terrible dialogue and overall dissatisfaction with Diablo 3's story elements. But I want to focus this discussion on the broader scope of the Diablo world and how it is presented in-game, in Diablo 3. When we go back in time, and look at the pre-release content, previews, books and other media associated with Diablo 3, we see a dark, mysterious and familiar world. Familiar to Diablo 2 and the broader Diablo world. We saw art like this: we see videos like this and the entire website, which was in the form of a story being told by a mysterious character writing about what he has seen, felt very right and was totally up the Diablo alley. It was intriguing, mysterious, and very "Diablo". It was exactly the type of theme we wanted to see in the next Diablo game. A realistic, dark and mysterious world, where demons stand in shadows and angels work in secret. And then Diablo 3 came out. It was absolutely nothing like all the media leading up to it led on to feel like. It was a pop culture, childish and in some cases, cringe-worthy world. There was no mystery in it, no Diablo-esk themes such as the notion that demons and angels were almost mythical beings that hid in the shadows and tugged on the strings of man (as the lore says they do). It resembled a c-class low-budget horror movie, fully equipped with cheesey villains with terrible one-liners, horrifically bad story-arch and laughable themes. It was as if someone pulled out bits of every pop culture film, song and theme, and put it in a giant blender and set the blender to maximum speed and served it to the hungry Diablo masses. How did this disconnect happen? How did Blizzard get it right at the start, and then fail so epicly in the delivery? How is it possible to output such a good and Diablo-esk story theme in the pre-release media and then completely betray it in the actual game? I mean even the first gameplay video in 2008 felt "right" and emitted the Diablo feel. And all subsequent videos that showed story felt correct. What changed?