Speaking at BlizzCon today, World of Warcraft Game Director Tom Chilton was asked if there would be another World of Warcraft Annual Pass.
Prior to the release of Diablo 3, if you purchased an annual pass for World of Warcraft you also received Diablo 3 for free when it launched.
However it doesn’t look like that will happen for the Reaper of Souls expansion. Tom explained:
Some players have suggested that maybe we do it with the Diablo 3 expansion. We don’t think that’s compelling as the original shipping game was because no matter who you were, even if you hadn’t played the previous Diablos, Diablo 3 was still relevant to you. Whereas eight now with an expansion that feels less so. NO plans to do that right now.”
When Diablo 3 launched the primary goal will have been to bring as many new players to the Diablo franchise as possible so it made sense to entice World of Warcraft players into Sanctuary for free.
It’s apparent that many of the players that joined Diablo 3 through the annual pass may have only played through the game once then put it down and gone back to World of Warcraft when new content was added to the MMO. Diablo 3 player numbers then dropped and levelled out.
The decision to not launch another annual pass will also likely be down to the fact and another full blown WoW expansion has now been announced.
Do you think this is the right move?
Keep an eye on the BlizzCon Coverage Section for the full transcripts (not bullet point lists) of the Diablo 3 Panels, videos, hands-on reports, photos, screenshots and more.