Will Blizzard’s Reputation in Korea Hamper Diablo 3 Sales?


I don’t follow StarCraft 2 in-depth but in Korea the original StarCraft was a national obsession with pro gamers becoming celebrities, TV shows dedicated to the game and tons of merchandising. With Diablo 3’s release now a matter of weeks away, the Korean Times has put together an article which looks at how Blizzard’s reputation has changed over the years in Korea and how previous events could hamper sales of Diablo 3.

There’s no doubt Blizzard made some unpopular decisions with StarCraft 2, no LAN being the main one, and with Diablo 3’s always online requirement, it’s still a major issue for many. Reading through the article it’s apparent that there’s more to it than just game features not being included that could put players off. There is the perception by Korean gamers that Blizzard has become a “greedy corporation” following Blizzard’s claims against Korea e-Sports Association (KeSPA) over copyright infringements on Starcraft. There was also Blizzard’s struggle with the Korean rating board over the RMAH which went on for months.

Blizzard are of course correct and entitled to protect their IP, but when it comes to gaming communities and the promotion of a product, I think there has to be some give and take. With KeSPA utilising SC as their flagship game, they were also promoting Blizzard products so it’s a bit of grey area.

I think we’ll all agree that Blizzard is not the company it once was, it has had to mature quickly and become more corporate and that usually doesn’t sit well with gaming communities. Natural human instinct is to support the little guy and fight the corporate machine.

Whether Blizzard’s reputation in Korea has been tarnished so much that gamers will keep away from Diablo 3 is unlikely, but I’m sure there are some gamers who will not pick the game up in Korea based on recent events.

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  1. Natural human instinct is to support the little guy’ and fight the corporate machine.

    Boy you said a mouthful, I struggle against this twisted bias on a daily basis by simply posting on gaming forums. It would be nice if it was purely an honor/code of ethics thing but more and more I begin to suspect some people are merely infatuated with their self image as an old-school gamer who rebels against ‘modern greed’.  You explain ‘anti-piracy’ and it goes in one ear and out there other, only prompting a lengthy rant about conspiracies, coverups and some sinister shadow-game being played behind the scenes.

    A lot of people have trouble grasping one basic concept, companies have never changed their mandate to create products for the majority of gamers. The only difference between then and now is that we’re no longer the majority, gaming is no longer this taboo hobby for the antisocial as it was perceived to be in the past, the majority of wallet voters are now casuals. So people feel hurt and betrayed when the company, instead of pulling a complete 180 and supporting the minority, continues to market towards the majority, almost as if, hey, they’re trying to make money or something.
     
    The painful side-effects of the metamorphosis from a bunch of nerds working in a rented office to a multinational business with shareholders and equity to worry about are pretty clear, this isn’t happening just in the game studio world either, although it probably hurts the most there.

    In the end it’s on Blizzards head, if you don’t like it, don’t buy it. Endlessly complaining rarely does any good and hardly makes you a holy warrior of gaming ethics.

    • I agree. It’s human nature to support the small guy and kick back at massive corporations even though we buy into the massive corporations’ products. It’s something seen on the high streets for years, the internet is not immune to it.

      I am confused by one thing the OP said on korea times however.

      “The reputation of Blizzard as a money grabber by fans here began after the launch of its first massive multiplayer online-role-playing game (MMORPG) World of Warcraft on 2004.”

      Does anyone know the figures in Korea for wow? 

      And does anyone have information on

      “The new game is receiving much attention not for the high-quality content it offers, but for its auction-house system that allows players to buy or sell virtual items for real currency. ” 

      Why is this a problem with them?

      The legal wrangles were news to me also. Sounds like quite the stink.

    • I think a lot of gamers who have followed Blizzard from the early years have watched the company change, which they have had to, it would be impossible for Blizzard to operate like they did in the early years. Any company of that matter. It’s also a noticeable change because fans follow Blizzard very closely, unlike say Starbucks or McDonalds. In general people don’t like change, and when things do change, there is usually some kick-back. The reality is that Blizzard needed to change to operate effectively and to compete in a very busy market. This is good for the fans, it means better products,

      The product, in this case Diablo 3, will speak for itself and there’s plenty of people who say they won’t buy it but will. Why? Because it will be a great videogame and that at the end of the day is what matters to the consumer. The plus side of this is that Blizzard get their well earned rewards in sales, 

    • Trololo
      Natural human instinct is to fight the big bad corporation, which is why corporations are so successful, right? WRONG!
      The VAST majority of people you never hear anything about don’t give a shit what corporations do or not do, they are perfectly comfortable getting ripped off by unethical corporations on a daily base.

      In my country there’s a corporation which pretty much has the monopoly on energy supply. Not because there aren’t a myriad of alternative smaller businesses that supply energy at a fraction of the cost. Not because the big corporation uses green energy and everyone is so ecofriendly (on the contrary, they pretty much hold back green energy development since they have so many nuclear plants that they want to prolong). It’s not because they have such amazing services (they’re atrocious) Nope, it’s simply because people are sheep. People don’t care that the corporation skews laws so that they can raise prices to unreasonably levels, or charge people to change contracts. You think “talking with your wallet” for the few that do see reality and actively want to take action is going to change anything? No, you have to grab people and shake them awake. Hell, even our government literally tells the populace to actively compare prices between energy companies in order to save vasts amounts of money.  And still the majority is a customer with that big company.

      It’s always the same story whenever a company exceeds a certain moneymaking treshold, then it doesn’t care about it’s customers anymore, nor about the quality of it’s product, nor about any sort of fairness or ethics, no the ONLY goal is then to make money.
      But why am i even telling you this? It’s obvious that you’re either brainwashed or a corporate psychopath.
      But atleast you’re not sheep right. 

  2. It will definitely be interesting to see how they handle it over there. I will be keeping a close eye on it for sure. With Blizz stating the PvP system is going to be loose and they have zero intention of it becoming an E-sport, it will be interested to see where that ends up. Especially because I don’t think they had any intention of SC becoming an E-sport when they first made the game.

  3. Do you really think that only some Koreans wont buy this game because of what Blizzard has become as you are describing in the article? I bet many others in US, EU and other places wont buy it aswell (with the most frequent reason being: online requirement).

    The decisions Blizzard took for Diablo 3 might not be strong enough for me in order to not buy the game, but Blizzard manage to put theirself to the test there: If I D3 is not a great success, I will seriously doubt that they will be able to make any other good game anymore. Not to mention SC2… I payed 60 Euros to play 1 month and get bored of it totally, it’s not even on my PC anymore.  

  4. The Kespa / Blizzard incident was already resolved.
    Infact, Kespa will be going into SC2 as well.

  5. If the game is as good as I think it will be, then I’d say no.  I’m sure it will sell fine.  

    • You are right, anybody who thinks D3 will not sell well is an IDIOT. the point is that Blizzard is not what it was in D2 day.

  6. I’m still pissed about the online requirement.

  7. “mature quickly and become more corporate” which in ENGLISH means, GREEDY.
    You know there is a reason people put the $ symbol in Activi$ion Blizzard.

    • When you grow as large, and as quickly as Blizzard did, well, there’s reasons for everything. They would have to, by necessity, change the entire structure of the company to accommodate everything going in and out of it.

  8. I’m sure that Korean sales are going to be just fine. Blizzard knew when they made the online only choice they were going to see a percentage of ppl NOT buy the game. Still this is an interesting topic.

  9. Obviously, this opinion won’t go over well here… but I, for one, though I thoroughly understand a company’s right and obligation to pursue directions that increase revenue, absolutely love seeing fallout for said decisions.  We have so little chance, as individuals, to shape and effect the decisions of these modern juggernauts, that it’s nice to pretend, if only until the sales numbers come out, that push-back might actually change something.
    /end daydream

  10. The game will sell well, no doubt in it. Many will just buy it because simply \it is Blizzard\, still no doubt about it. But as many people said, it will not be as \hit\ as the previous series. Many will probably buy the game in first month of the game release. and god bless me, It will even surpass the Diablo 2 selling, but I doubt many will keep playing after 3-6 months post game’s release. Just my 2 cents, Time will tell.

    • Yes, but the thing is, it wasn’t really no different when D2 released, was it. There was  a strong wave of buyers who bought the game, finished Normal, saw that Nightmare is more of the same (in their eyes, anyway) and quit the game month or two after release. People have this perception that everybody who bought D2 played it religiously for the next ten years, when in fact it was only a small (relativly speaking) minority who played the game for years. Same thing with D3, it will come out, be hugely successful, millions will buy the game, but after 6 months only the dedicated fans will be playing it, while casuals will move on to something else. 

      • hrump.. I troll. Troll agrerge hrump…

      • you hit the nail on the head.   People around here have this weird perception that D2 has been played majorly for 10 years.  What is that number really? 50,000 players?  100k?   A couple million at least played it once upon a time.  A very very small percentage of players played religiously.  Diablo is my favorite franchise of all time.  Yet even I took many long breaks (measuring in the year span) coming back to it only every now and then.  I also never played online. 
         
        (EDIT: removing site with sales info…probably not accurate…they claimed 4million D2 sales…article was in 2006 as well)

         
        This also touches on the big controversy with RMAH.  Some think its gonna be huge.   But it will only be used by a percentage of players that are playing the game at any given time.   And blizzard for that matter is making a mistake in one of their recent comments.  The idea that they aren’t going to do any content updates is a recipe for failure in terms of the RMAH.   The recipe for success is…have as many people playing the game as possible and keeping that number as high as possible.  If you lose players, you fail.  That means you have to keep them engaged.  So either you do content updates or you’d best release an expansion really soon.  (1 yr out…any longer is too long)

        • I’m not quite sure about RMAH, though. Blizzard won’t sell any items on it themselves, this has been confirmed multiple times, so the entirety of items in RMAH will come from the players themselves. Players are also the ones who will push the supply and demand of certain items as well. Casual players aren’t that good of a thing for the RMAH, in this regard. First of all, casuals, those buy the game with no intention of commiting themselves to it for any longer period of time, will play through Normal, finish it, go into Nightmare, get bored/disccouriged, and quit. I just don’t see people with that kind of playstyle making any large changes to the RMAH.

          Casuals will spend all of their time in Normal and early Nightmare, that means that they will interersted in items between levels of 1 and early thirties. The thing is, us, the hardcore players, the players who will be playing the game for years to come, after first few months of leveling chars, will spend most of our time in either Hell, grinding for Inferno, or in Inferno, clearing the hardets content in the game. There is just too large of a gap between items that we will be having, items level 60, and the items that casuals will be wanting and farming, which will most likely be items in the high twenties and low thirties. 

          Another problem there is the differen in playstyles. Casuals are well, casual, they will play slowly, won’t farm act boss five times to see if he will drop any better loot, won’t really bother with learning the intricancies of the game. All this means, that while they will significantly outnumber us come release, their  economic impact on RMAH supply, demand and prices, won’t really be higher then ours. Casuals will mostly buy gear and they will contribute little to putting items on RMAH. In other words they will push the supply for Normal and Nightmare gear increadibly high immideately after release, and then for maybe a month after that, while not contributing anything to supply themselves, and especially higher level players with gear.

          Factoring all this, my opinion on best post release day market strategy is to get char as high as possible, preferably level 60 in decent Hell gear, put as much MF as possible/beneficial, and farm Normal and Nigtmare for gear to sell to millions of casuals. Because all the hardcores will be farming Hell and Inferno, it shouldn’t really be that difficult to establish yourself as one of the main supplyers, even with Diablo 3’s totally random drops. Do that for as long as demand for 1 to 32 (approximately) items stays high, that is to say, for as long as casuals play the game, and by that point you should have made very, very nice profit. I won’t say “thousands” or something, because this is all theory and it may not work at all, but if, and only if, this theory is correct, at that point you should have enough resource (money/gold) to catch up, in terms of gear, to other hardcore players, and start farming Inferno with relative efficiency of somene who had been farming top difficulties all along. 

  11. A) Who gives a crap about Korea’s gaming habitat and B) are these people new to the planet?  Who is still throwing around the “oh man I’m gonna buy this _______ (fill in the blank) but I hate the company that made it.

    KeSPA needs to pull their s*** together like any other respectable organization using trademarked material.  Korea’s Game Ratings Board is also one of the more ridiculous entities out there, only to be surpassed by Germany’s ludicrous ratings system. Hell I wouldn’t be surprised if German politicians linked the atrocities of WWII to games of tic-tac-toe found on the margins of Hitler’s Mein Kampf.

    And commenting on Rushter’s post, I’m glad the Blizzard of 2012 isn’t the Blizzard of 1997.  I’ll take D3 in its entirety, the good and the bad.

    • Additionally!… my disappointment in the original article grows.  I just looked it up, and what do you know, Korea is the #1 country in the world with the fastest average connection in the world (16.63 Mbits/sec) and is #13 on internet penetration (how much net reaches how many people in a variety of settings).

      So why, exactly, is online only a problem for South Koreans? I mean aside from KeSPA and and the Games Ratings Board, this was the 3rd leg of the argument.

      I used to hate online only as well. And then I stopped pirating games.
      /rant based off of half-baked argument

      • A topic about online only and right on cue…

        Discussing quality of your internet connection is about as interesting to me as the quality of your sewer and trash disposal or other infrastructure matters.  Not my problem.  Go call your county commissioner and tell them to come into the 21st century.

        My approach to this article is that it stands on 3 very weak legs… the 3rd of which (net connectivity) is a joke considering that the country is South Freaking Korea.

        • *sigh* with an additional *sigh* for assuming you have any idea why I’m *sigh*ing to begin with.

          Here’s a hint: this is not an argument. See http://www.urbandictionary.com/define.php?term=white%20knight number 3, which is you, which adds nothing to a conversation because you can’t get over your own butthurt to talk about what the article is actually saying, other than what you are saying it is saying.

          • I read into your *sigh* based on your comment just a few down this thread.  You always complain about online only, so it wasn’t a stretch. Perhaps say something meaningful next time.

            Aside from the errant *sigh* and inability to make a logical connection that exists within the same thread, thanks for further lowering my opinion of you by using the term “butthurt” and that ol’ classic linking to a definition.

            Now back to my comment which actually was on topic – the Korean Times wrote a weak article that doesn’t stand on it’s own 3 legs (which I referenced in my reply).  If you care to discuss that, then please, I’m all ears.

  12.  This is 2012.

    This is the age of world connection.

    I find the OP a pure trolling piece  … Because D2 can’t even hold a candle to D3.

    D3 is faster, is dynamic, has crafting, a real player in game economy and … It appeals to on line play.

    EVERYONE is on Facebook and the internet, only the hackers want free gaming tools and scams.

    Period. 

    • I hate to pull this example out again, but if you think online-only will just affect hackers I feel I must. Assume for a moment you live on a submarine. You don’t have some specific orders at the moment, and in fact are free to spend your time as you please. Perhaps you want to play that shiny new D3 game you bought. You fire up the computer and… what’s that? The hundreds of feet of ocean above is blocking the signal your machine needs to access the internet. I guess it’s back to sitting alone in the dark, sobbing the boredom away.

      • Or, a much more realistic example, you live out in bumpkin country like I do.

        • I’m pretty sure it says, right there on the box, that your system requires stable internet connection.

          IF YOU DO NOT MEET THE SYSTEM REQUIREMENTS YOU WILL NOT BE ABLE TO PLAY THE GAME.

          It has always been this way.

      • Or you have a crappy, inconsistent ISP like Charter Cable.  My connection drops often from 9 PM – 2 AM.
         
        Amazing we have the gall to want a game disc we paid $50-75 dollars for to actually work.
         
        Blizzard can talk all they want about making it easier to transition to team play, make server fixes, etc.  What this is really about is (1) stopping piracy and (2) stopping legitimate selling of games.  The PS4 and XBox720 are both likely to have this online requirement, and the main reason is to stop companies like Gamestop from selling used games.  The ability to buy and sell your games is a huge boon for consumers, so of course game companies are trying to shut it down.

    • Oh, it’s you again, here to champion all things Blizzard.  Having a good time?

  13. and yet Starcraft 2 is hugely successful as an e-sport.  Isn’t it more popular than even Starcraft 1?   This no LAN excuse is lame.  Will you lose some players? Sure.  But that number will be very small and in Blizzard’s eyes a good tradeoff.  
     
    There will be those that stick to their guns and refuse to buy D3.  There will also be those that cave once they learn the game is freaking amazing.  (assuming it is)
     
    If Blizzard can sell 10million copies of D3, they won’t lose a wink of sleep over the few thousand that didn’t buy because of online only, or dumbing down, or whatever other complaint has been thrown out the past 3 years. 
     

    • Yeah a successful e-sport in Korea and no the game is not amazing by any stretch. It is fun but not the Diablo we are looking for.

    • SC2 is still less popular than BW at the moment in Korea.  BW gets more viewership than SC2 and has more participation.  Not only that, other games like League of Legends has a far larger base in Korea than even SC2.  SC2 has NOT being the success in Korea (compared to BW) yet.  That can still change.

      • League of legends is more popular as it’s less intimidating to play….this is the sad fate of many hardcore RTSs – when you lose, you have been out thought in a way that is never as obvious as when you play an FPS and that puts a LOT of people off…

  14. LAN was only an issue in Kor because SC2 was a competitive game, and having tournaments require a b.net connection is dubious.  We’ve already seen one tournament go the other way because of a disconnect (caused by the venue’s network).  Diablo 3 doesn’t have that same problem, and the lack of LAN in south korea on D3 is likely not a factor as south korea has the best connectivity in the world (in both speed and availability).  Almost all korean devs produce games with entirely online experiences, and Battle.net is what made blizzard a powerhouse in korea in the first place.
    If D3 does poorly there it will be because of increased competition in the online game market, and Diablo 3’s own weaknesses, along with the injure branding of Blizzard after they sued for the esport broadcasting (which is a demonstration of why games can probably never be a true spectator sport).

    • Are you talking about the disconnect that caused the audience to chant “we want LAN”? That disconnect was not caused by the venue’s network, it was caused by the player’s computer. It would have disconnected him from a LAN game as well.

      • I agree it was the players PC.

        ^ If it was the venue’s network, it would of DCed on a LAN as well, because the problem would of still been there. If it was somewhere in the internet between the venue and Blizzard servers it would of DC both players.

    • This.  Plus it could also depend on how the pursuit of litigation is perceived in the Korean business community.  Use of litigation varies between cultures, with some being able to have different divisions of companies suing and, simultaneously, working with each other, and other countries that only use litigation as the means to completely end a business relationship.
       
      But indeed, S Korea has a lot of different homegrown online gaming worlds now.  It’s a diverse market.

  15. Kespa and Blizzard have come to an agreement already and BW pros are switching to SC2.  At first Kespa made a dick move by not recognizing that the brand of Starcraft bemongs to Blizzard.  Anyway, I don’t think no LAN will be a problem with D3 in Korea because it’s not competitive game and Korea has the fastest internet in the world.  WoW is online only and it’s really popular in Korea.

  16. For Goro, i cant reply you directly(gives an error)

    You try to hide your consciousness to not see the painfull truth. 
    Games were better before and not just because of nostalgia.
    Games were made for the fans of genre not for majority.
    Baldurs gate and Planescape Torment were made for RPG gamers and thats why they were great games.
    Age of empires was made for RTS fans.
    Duke Nukem for FPS fans.
    There were no “majority concept”. 
    Of course companies wanted primary to make most money, but they believed that it could be archieved most efficiently by targeting the actual fans of genre. A.K.A sell sword to sworsdman. But over the years they found out even stupid farmers want to have swords on their walls and from time to time swing with them and brag about their (fake) bravery. T
     
    How many Rpg fans today would mind some long dialogues? No true rpgfan would mind it. However there are wannabeerpgfans and they mind it so we have masseffect, dragon age dialogues. 
     
    Selling any product to majority is a thing of todays world. And its a shit concept to you if you really like only your pc genre. Ever wondered why teleport in diablo 3 now makes 4 secs to happen? It is action game it should be immediate (only in combat check to it added). But no, most shitty korean mmorpgs have it, people(the majority) are used to it. So diablo 3 has it too.
     
    P.S.
    Hamburgers are made for majority of people too. If you like them, well you are majority but it does not change the fact they are shit(yes they are and you vomit if you eat them for whole month). Wanting to sell your product to most people does not equal quality product. Sometimes not even decent, especially when you are accustomed with epic games of gengre.

  17. Hey whats wrong with the old-school-gamers you little boy?  
    Well im one of those old-school-gamers but tell you what ive learned so far, my money is gonna be grabbed whatever i do, so be it, but i choose who takes my money and if its worth it.

    Sooooo, i see no harm if a company makes a good product and grabbs my money, better with a good product than with a fail one… and at least Blizzard wont give us an AHEM awesome 3 color ending 💡 as in that game with an M and a 3.
     
    So totally agree with @Goro.

  18. I’m still amazed at how many self-centered morons assume that just because they have stable high speed internet, everyone on the planet does, and if they don’t they should “get with the times or shut up.”
     
    It’s human garbage like that who make me hope for a PSN-style outage for battle.net to give them a taste of what other people in the world are dealing with.
     
    Or at the very least for a gopher to chew through their personal home connection and the cable company to take a month to fix it.

    • A pity for you but WoW proved with its 12.000.000 players and 7 billion dollars over 7 years that the internet is simply a valid gaming network.

      D3 is a new and adapted fast internet game with a great player driven economy.

      Learn to live in the present and not the nostalgic limited past and stop insulting players for your lust to copy and steal.

       

      • There is more than 12mln people on the earth you know?
        WoW is MMO, it is obvious it req online, Diablo 3 on other hand is not.
        Online only is just DRM like Ubisoft use in his crappy games…
        People that has issue with online only has valid reason but you are just scumbag.

  19. Seriously Rushter, this article is sponsored you shouldn’t put this up.
    There was plenty of materials on Blizzard vs Kespa on TeamLiquid.
    In shortcut Kespa is pure evil greed bastard so evil that they tried to take Starcraft rights from Blizzard claiming that because it is national sport it is public property…
     
    Blizzard didn’t became more greed that other companies when investors found that gaming can be serious business and start demanding more moneys. 
    For Blizzard it started around success of WoW. But people should remember that it is Vivendi who is behind both Blizzard and Activision.
    Still Blizard is miles ahead of most other companies because he support their games and do not sell game cutted content as day 1 DLC…
     
    Of course lots of talented people left Blizzard and sadly it is clear seen in games quality, especially in story telling, both SC2 and D3 looks weak in that.
    SC2 Multiplayer is not that popular like SC1 because it is worst in terms of units and metagame.

  20. Actually, SC2 multiplayer is far more popular than SC1 if you count the other places that are not Korea.

    • This. Majority of people talking on the forums about SC2 have never played it lol. There is just this general opinion on forums that SC2 is an average game. There is not a single RTS that comes close to success and quality of SC2 in the last few years and as you said SC2 multiplayer is far more popular outside Korea than SC1 ever was.

      People who use Korea as an examle are idiots and they know nothing about Starcraft. They say SC1 is still more popular than SC2 in Korea even though its an old game which means that SC2 failed. Of course it is more popular! Did they think that Koreans will take their favourite e-sport which they loved for 13 years and just throw it out of the window when SC2 shipps? No! This process will take time…years probably…. SC2 will become more popular when kids who are getting in to SC2 now grow up and become professional players…their generation of viewers will care about them much more than about SC1 players…

      Furthermore, these forum goers who talk s***about SC2 are the same butt-hurt nerds who talk s*** about Blizzard without ever really giving the game a chance.

      P.S. Sc2 is an amazing game and it reeks on Blizzard quality every second you play it. I wish the campaign (especially some dialogues and TV reports) was a bit more serious but i guess its the direction Blizzard wanted to take it…mission design is amazing though!

      • It is hard for SC2 to not be popular more than 15 years old game in others non-korean coutries.
        But it doesn’t change fact that SC1 is better in nearly everything except UI/Pathing.
        – better units
        – better metagame
        – better story
        – better voice and sounds and music
        Honestly only idiot is you and your argument and hate toward imaginary enemy is childish, HDStarcraft made experiment and put SC1 pro koreans replays on his channel and guess what people enjoy watching it more than SC2.
        SC2 is boring to watch, shallow units make shallow metagame and without audience there is no esport. People will not watch smh just because you say so, grow up.
        Dota 2 which is in beta is beating SC2 easy in term of esport viewers.
        HotS is hope for Blizzard to put some life back into the game, but from what i saw my hopes aren’t high.
        Games like Company of Heroes or CnC: Generals could easy kick SC2 in the butt even if they are quite aged if EA or THQ would care about smh more than moneys.

  21. The reason Blizzard chose to leave LAN out of the game was that under korean law, any tournament that could be hosted through LAN was the property of it’s organizers and not of the gamemakers. KeSPA could host massive tournaments with lots of money and not give a single dime to blizzard. Making all MP go through the internet was a conscious decision to wrest control of esports back from KeSPA.

    It’s sad but it was a necessity under those weird Korean laws. A game belongs to its developer, after all. Of course, people that expected to pirate the game and play it for free were angered by this “corporate greed” and so was KeSPA, despite the fact that Blizzard reached out to them when trying to create the Global Starcraft League. KeSPA, addicted to its unrightful privileges, told blizzard to go stuff itself and lost access to SC2.

    The whole “greedy corporation” idea is a straw man. The were forced to remove LAN to reclaim what was rightfully theirs. That didn’t sit well with the “we should be able to pirate all games” crowd and thus the popular myth of greedy Blizzard was born.

  22. I used to support KeSPA in the case of Blizzard vs KeSPA. Until my Korean friend gave me give some link on the misdeed of KeSPA. First of all KeSPA bought the right to broadcast Starcraft from Blizzard then “resold” it to other companies. That is not legal in any country I know of. KeSPA will ban any player that doesn’t support them, and getting banned by KeSPA pretty much means the end of your career, because KeSPA has monopoly over the whole broadcast of Starcraft in Korea.

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