More Diablo 3 News at Gamescom says Mike Morhaime


This evening was the latest round of Activision Blizzard financials which did bring news that Project Titan was “unlikely to be a subscription based MMORPG”, but not a lot in the way of Diablo 3 updates apart from the console release date being nailed down for next month. Mike Morhaine did close out the Diablo 3 section of the call by simply adding:

We’ll be sharing Diablo 3 related news at Gamescom this month.

Now keep in mind this is an investor call where it’s all about sales, subscription numbers and future plans. Mike’s Diablo 3 comment certainly indicates that there will be some new Diablo 3 product announcement at Gamescom as Elly stated in the previous post.

Tagged As: | Categories: Diablo 3 Expansions, Financial, Gamescom 2013

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  1. sign of release?

  2. And then at Gamescom they tell us:

    “We milked the **** out of this game, now we’ll be shutting down the servers, since we want to maximize the profit and we don’t want to play more electricity bills for this ****ty game…”

    The game is made on fundamental level to promote real money trading. This means, that the majority of the players don’t have access to quality gear, which is pretty much the opposite to how D2 played out.
    Basically they are maximizing profits at the expense of the fun the players could be having.

    They are focusing everything around the items. Next patch is going to be about the items. At the same time the game is still lacking proper endgame activities, both in terms of PvP and PvE — there’s nothing to actually do with all those items once we’ve got them… another fail at fundamental level.

  3. hooray for zoidberg! …whoop whoop whoop whoop

  4. hooray for zoidberg!…whoop whoop whoop whoop

  5. As pessimistic as I am towards Diablo 3 and Blizzard in general, I still believe that this is related to the announcement of the D3X and worst-case scenario being a Diablo 3 related merchandise (books, action figures etc.)
    Here’s why:

    1.The idea of presenting patch notes in Gamescom is unlikely. Remember that Gamescom is all about trades. There has to be a product to be showcased. A demo, a game to be tested or a future game to be released.

    2. They have done as much as they could with the Diablo 3 console. Remember that it is gonna be released this September. Announcing a major gameplay feature so close to the release date is risky for them. They would have announced whatever is important a long time ago to reel in more potential buyers and investors. And there is a good chance that the game DVDs are already published and shipped.

    3. They have hinted numerous times that Blizzcon 2013 is going to be incredible for Diablo fans. If they truly want to catch the attention of the masses, they would announce the expansion at Gamescom and the salivating fanatics would tune in at Blizzcon three months later for an avalanche of news.

    4. It is well documented that they aren’t doing well with WoW’s continuous decrease in subscriptions. Again, from a financial point of view, they’d want to capitalize Gamescom to the fullest. They wouldn’t wanna miss this opportunity to stir up the fans.

    Of course I could be dead wrong. Hey this is Blizzard we are talking about. It could just very well be a new book they are planning to release. But logically, the expansion reveal seems like the most probable event.

  6. “3. They have hinted numerous times that Blizzcon 2013 is going to be incredible for Diablo fans. If they truly want to catch the attention of the masses, they would announce the expansion at Gamescom and the salivating fanatics would tune in at Blizzcon three months later for an avalanche of news.”

    This sounds very likely, but Kregling’s post from yesterday’s news item is making me hesitant to believe its an expansion announcement.
    ==================
    “August 1, 2013 at 13:08
    As much as I would be ecstatic if it was D3X, I just can’t see why Bliz would make an announcement on August 22 (first day of gamecon according to the gamescom website) right before the console version gets released on September 3. I mean, if Bliz is trying to get people to buy this great new console version, why would they make a big deal pointing out that the PC version is going to be so much cooler because of the expansion? Sure, the expansion could be rapidly ported over to the console, but the point is that Bliz is trying to build inertia for the Sept 3 release date, not take away inertia. I mean, this is basic marketing 101 stuff. You focus on one thing at a time and you don’t give consumers a reason not to buy your new product. Activision-Blizzard has been very good about keeping on message. They try to promote one major release at a time and they don’t discourage people from buying their games. If it is D3X, they’re really shooting themselves in the foot for the console version from a marketing pov. I still wish it was D3X, but with the timing of the two events, I just can’t why they would announce D3X now”
    ====================

    That just makes a a lot of sense to me.
    Why announce the PC version is getting a major expansion a week before the console version gets released with the old version?
    Yeah, they really are two different markets, but still, wouldn’t a PC xpac announcement take the excitement and attention away from the console ?
    Instead of news focusing on the console release, sales and reviews, all the news will be on the xpac.

    • No, it makes sense to get some hype going for an expansion BEFORE blizzcon. It also makes sense because gamescom is a larger general audience for gaming. Remember, Blizzcon is for all of the nitty gritty detailed sweet information that die hard blizzard fans tune in for, it doesn’t make sense to wait to announce something within their own little cult world of Blizzard followers at their own convention because these people are already following Blizzards every move, it makes sense to announce it to all of the gamers/broader audience so that even the casual gamer who typical doesn’t give a damn might become aware of Blizzcon and tune in for more information.

      • nobody is arguing about making the expansion BEFORE blizzcon

        the point was about announcing the PC expansion a couple of weeks BEFORE the console is released

        it just seems like a really strange business decision

        you want the console release to get all the news, the reviews and attention

        you don’t want gaming news sites ignoring the console release and focusing on and speculating on the PC expansion

        and would you buy the console version on Sept 3 when just two weeks earlier they announced the PC version is going to get an expansion and details of the expansion will be announced in 2 months ?

        would you go ahead and buy the console version or wait 2 months to see what the expansion includes and if the expansion is also coming out for the console and if there are any deals for buying both ?

        so this is the announcement ?
        “Hey everyone, D3 is coming out for the xbox and PS3/4 in two weeks, but we’re not going to talk about that now. Instead I’m here to announce an expansion for the PC and its going to be AWESOME ! New loot, New monsters, A New Act ! More details to follow in two months ! Oh, and don’t forget to buy the current version of D3, which won’t have any of these things, when its released in two weeks for the xbox/ps3/4 !”

        it just seems like a really strange business decision

        • I get what you’re saying. I think its a matter of being faced with the circumstances at hand. I think the pro’s to announcing an expansion at gamescom out weighs the cons of it effecting the console release as opposed to not taking advantage of the event in any way. If they announce the expansion and say “the expansion will be released for console as well” which it most likely will then I think it reinforces their marketing for the console anyways.

          • Glad to hear I’m not the only doubter. =)

            Everyone in the D3 community wants D3X to be announced soon, but I’m just not seeing the business reason to announce the expansion right before the worldwide console release date. The main reason I could see that they would announce D3X in August is pretty much what Hellfurion’s said in point #3. If they want people to be excited about D3 at Blizzcon, sometimes it’s better if people know what to get excited about.

            Another Bliz PR/marketing thing that is confusing for me is the timing of their recent outreach efforts. So the CMs just made a big deal about how they’re going to re-engage with the community to try to keep people interested in D3 so they went to a lot of D3 fan sites (and other sites we won’t name) and brought out Wyatt and the other big D3 people. Clearly, if they announce D3X at Gamescom, they’re going to have no problems getting publicity and keeping the community engaged. So why start a new community outreach effort right before the D3X announcement? And if there are any additional outreach efforts in August, the whole interview is going to be spent discussing what might be in D3 as opposed to discussing D3 design philosophy (which I actually find quite interesting).

        • Glad to hear I’m not the only doubter. =)

          Everyone in the D3 community wants D3X to be announced soon, but I’m just not seeing the business reason to announce the expansion right before the worldwide console release date. The main reason I could see that they would announce D3X in August is pretty much what Hellfurion’s said in point #3. If they want people to be excited about D3 at Blizzcon, sometimes it’s better if people know what to get excited about.

          Another Bliz PR/marketing thing that is confusing for me is the timing of their recent outreach efforts. So the CMs just made a big deal about how they’re going to re-engage with the community to try to keep people interested in D3 so they went to a lot of D3 fan sites (and other sites we won’t name) and brought out Wyatt and the other big D3 people. Clearly, if they announce D3X at Gamescom, they’re going to have no problems getting publicity and keeping the community engaged. So why start a new community outreach effort right before the D3X announcement? And if there are any additional outreach efforts in August, the whole interview is going to be spent discussing what might be in D3 as opposed to discussing D3 design philosophy (which I actually find quite interesting).

    • That’s kind of like saying “why would they release a new D2 patch when they’re going to release D3 soon”. There’s always going to be some kind of competition between a company’s own products, but the key here is that the products in question belong to the same franchise, target different audiences and have different ways of reaching those audiences to boot. The end goal is to build hype and increase awareness for the franchise as a WHOLE, not just individual games (D3X vs D3console).

      Basically, they gain more by announcing D3X at a big event (Gamescom) before console launch, than they do by announcing D3X at a small event (Blizzcon) after console launch.

      • Yup this is most likely the case. They get to make a big announcement for the expansion at the same time tell everyone the expansion will also be available on the console too at some point which lets them market the console version at the same time.

      • Agreed with the cannibalization comment in theory. It’s something Apple believes in, something along the lines of, “if you don’t cannibalize your own product, someone else will”. But the point here is that Bliz isn’t competing with someone else for the console release. They’re just hurting themselves by giving people a reason not to buy the console version.

        And looking historically at Bliz, when they release their own games, whether that’s D3, SC2, or WoW expansions, they never release the games close to each other. Look at D3 and Mists of Pandaria (May for D3 vs. Sept for Mists) or SC2: WoL (July) and Cataclysm (December). I would argue that they do a good job of not cannibalizing their own games.

  7. There’s only 3 things that Blizz can announce and showcase in some form that wouldn’t be more complete failure on their part.
    PVP
    Xpac
    Itemization patch showcase

    If it isn’t either of those 3 someone needs to be fired and they might as well scrap d3 all together.

  8. The wording of Mike Morhaime clearly hints to a D3X1 announcement at gamescom.

  9. I hope this Diablo 3 debacle wraps up soon. Either Blizzard fixes things or they just put the whole mess behind them. It’s rather pathetic how such a talented group of people can screw up so royally.

    I am still hoping they do something to fix the game, and bring it out of Alpha/Beta, but man, they have so much work ahead of them. The game needs so much fixing at this point, and they’ve already alienated a ton of people.

    I also wonder just how many console gamers are even excited about this game, especially those who saw what happened with the horrific PC version (which, if they’re a gamer, is probably many of them). There’s just *so* many good games to play these days that you can pick up for $5-10 on Steam (for example) and elsewhere, that it makes Diablo 3 less and less appealing, imo.

  10. I know this is Blizzard we are talking about, but what if, what if, the itemization patch was in fact last big patch before D3X Christmas launch? I know, Blizzard is known to be slow and so on, but they need to keep the game afloat, interest in it is going steadily down, even by most die-hard fans. so what better way to rejuvenate the buzz then doing something nobody totally expected?

  11. i just logged back into d3 again…chat is still retarded. 4 ppl on general chat….

  12. It doesnt make much sense to announce xpack just before console release. Not like Blizzard has to make sense though. Maybe they make a ‘buy console version and get pc D3X for free’-“deal”. Then there would be some point to it.

  13. With ni AH and higher drop rates, gaming can be much better. A system where many items suit everyone is good for self found.

  14. I think blizzard know that, they need to show something very soon, becase i wounder how maney player still play this game sence release?? would be intressting to see that numbers of players.
    I remember blizzard wrote about 10 milions copys have sold, but cant be so maney players left becase i know for sure that maney have left, or huge amount players.. I read that blizzard said they have like 1 milions active players, and thats mean that lost like 8-9 players from D3, Huge fail.

  15. Huge announce is team deathmatch in console version.

    Pc wont get team pvp until expansion due to the “complexity of implementation and lack of reward structure.”

  16. hope this time they will release good news for Diablo lovers…

  17. QUOTE

    Agreed with the cannibalization comment in theory.  It's something Apple believes in, something along the lines of, "if you don't cannibalize your own product, someone else will".  But the point here is that Bliz isn't competing with someone else for the console release.  They're just hurting themselves by giving people a reason not to buy the console version.
    
    And looking historically at Bliz, when they release their own games, whether that's D3, SC2, or WoW expansions, they never release the games close to each other.  Look at D3 and Mists of Pandaria (May for D3 vs. Sept for Mists) or SC2: WoL (July) and Cataclysm (December).  I would argue that they do a good job of not cannibalizing their own games.

    Considering how long it takes Blizzard to release games, I doubt that a D3 xpac would compete with the console release of D3 at all.

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